Facts and Figures
This popular nature and wildlife Instagram page has 1.4 million followers. The page receives 4,000 new followers per day, generates 60 million impressions per week, averages 60,000 likes per image and 500,000 views per video. It generates revenue via shoutouts and promotional campaigns for businesses, advertising those businesses and helping them build their following.
How does your business make money?
From promotional campaigns (see screenshot attached to the listing) and shoutouts. A promotional post goes live for 24 hours and is accompanied by a link in bio. There is also huge potential for CPM marketing.
Why should someone buy this business?
I have grown this page from 100,000 to 1.4 million followers in 7 months and it is on track to reach 2 million followers. A new owner could easily generate up to $15,000 per month in revenue from shoutouts and promotional campaigns. I currently post 6 times per day but there is scope to increase this to up to 10, in different timezones, to grow the account further, and accomodate new accounts and businesses.
How can the future owner improve this business?
A new owner could take advantage of existing shoutout relationships with key accounts and build new relationships with accounts and businesses seeking shoutouts and promotions. There is an opportunity to generate between $600.00 and $9000.00 per month via shoutouts alone. The new owner may choose to take advantage of CPM marketing, create a parallel account on Facebook or affiliate blog or e-commerce platform/business.
- High Profit Margins
- Length of Operation in Niche
- Low Time Commitment Required
- Scalable Business Model
- Well Established and Unique Brand
Opportunities for a new owner
- Start Selling into New Markets
- Introduce Further Revenue Streams
- Improve or Outsource Operations
Key day-to-day operations
- Product Sourcing and Design
- Website Maintenance
- Content marketing
- Product photography
- Video production
- Influencer Marketing
- Instagram Advertising
- Word of Mouth
- Contracts (written or verbal) with customers and suppliers
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I started working on Instagram about 3 years ago, mainly brokering accounts for clients. In 2018 I took on this project to see how far I could grow an account by holding on to it, but have now decided that I want to focus on a different project.