Facts and Figures
SoleFog is fast acting and strongly scented shoe odor eliminator developed to combat the worst of shoe smells. It is the most convenient solution for those looking to get rid of that stinky shoe smell. While most shoe deodorizers cover up that stinky shoe smell, SoleFog actually kills it at the source. It comes in a small convenient can that can be packed in a gym bag or travel with you on a plane. SoleFog is a TSA Approved product.
How does your business make money?
Solefog sales come through multiple online sales channels: Amazon, Solefog.com, eBay, and Jet. A substantial volume of the product sales come through subscription box providers, notably FabFitFun, Kloverbox, and BuffBoxx. Because the product is light and had value to the subscription box customer base, it is a great add-on product in any subscription box provider.
Why should someone buy this business?
The SoleFog concept was built around a need. A shoe odor eliminator that truly worked. SoleFog is a great add-value product for someone that would like to add it to an existing product line, or take a branded item with a strong story and take it to the next level. SoleFog is currently a side project that needs brand developers to bring it to the masses. SoleFog is a high margin product line that can add true bottom line value. We have a large wholesale account in place that orders quarterly. Amazon sales has grown 120% year over year to date 2018v2019.
How can the future owner improve this business?
With a little bit of PR and marketing futures owners can grow the brand substantially from where it is today. The product is proven, the story is true and wholesome.... it needs a future owner to take it from low 6 figures annual revenue to the millions. Manufacturers will process low minimum volume orders.
Why are you selling this business?I have another business rytesport.com that is growing at a faster rate, all extra funds are being invested into RYTE Sport. Both brands are passion projects. SoleFog is a great opportunity for someone looking for an opportunity to grow a business with all the fundamental pieces in place (website, proven product, customers, etc.). Having built 4 companies from nothing. This was the most expensive and hardest step.
- High Profit Margins
- Lots of Repeat Customers
- Scalable Business Model
- Well Established and Unique Brand
- Low Acquisition Cost for New Customers
Opportunities for a new owner
- Improve Current Marketing Efforts
- Introduce Further Revenue Streams
- Advance or Explore Retail / Distribution Partnerships
Key day-to-day operations
- Order Fulfilment
- Content marketing
- Email Marketing
- Google Adwords
- Instagram Advertising
- Brand assets
- Contracts (written or verbal) with customers and suppliers
- Customer databases
- Existing manufacturing relationships
- Hosting accounts
- Inventory on hand or on order at the time of closing
- Social media accounts
- Vendor contacts
- e-Commerce platform accounts
- Google Adwords
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I am an entrepreneur to core, but take an analytical approach to everything I do. I believe in taking calculated risks to achieve success in a conservative manner. I like to look at a market, understand the size, and shoot for a percentage market share as a goal. All the details of how fall into place after that. SoleFog is a passion project where I found an angle and new approach to a stale market. Due to the demands of my other brand RYTE Sport, I cannot focus time or financial resources into growing SoleFog any further.