Flippa
FOR SALE

Private Listing

Business Model
e-Commerce
Industry
Hobbies and Games

$56,735

Asking Price
This is an online retailer for toys and hobby supplies. Operating since 2014, it sells through every major marketplace plus an online store on Shopify.
This business owner has manually entered their financials

Facts and Figures

Location
United States
Date of Founding
2014
Full-Time Staff
1 to 10
Annual Revenue
$532,764
Annual Expenses
$512,208
Annual Net Profit
$20,556
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Business Description

This toy and hobby supplies business has grown year over year since 2014. Working exclusively with a U.S. distributor to fulfil all orders they are also that distributors top drop shipping account. Product lines include board games, dice games, miniatures, collectable card games, roleplaying games and accessories such as paints, brushes, mats and bags to compliment the product lines. This business offers free shipping over $35 with shipping taking place within one business day and 30 Day Hassle Free Returns. There is a newsletter and a rewards program as well as social accounts.

How does your business make money?

Selling board games, toys, miniature supplies, role playing games, and other hobby supplies.

Why should someone buy this business?

Growing year over year since 2014, the business has been automated to the point that the current owners only need to work on the business for a few hours per week, sometimes less. The industry is still growing and there is a lot of opportunity to continue expanding the business.

How can the future owner improve this business?

  1. In the past, the owners have primarily listed products that already exist on other marketplaces. They don't spend a lot of time on net new listings. The new owner could easily create a process to list those products and be the only seller on multiple marketplaces for several SKUs.

  2. PPC Ads for Shopify Site - PPC ads have run before and had decent revenue coming in, but due to little PPC experience this did not perform as it could under more experienced hands. There is opportunity to optimize PPC campaigns

  3. Social Media & Social Ads for Shopify Site - This is an area that has not been explored and given the product nature represents a significant opportunity.

  4. Amazon PPC - again an area that has never been explored.

Business Strengths

  • High Barrier of Entry to Market
  • High levels of Automation
  • Low Time Commitment Required
  • Outsourced Order Fulfilment
  • Passive Revenue

Opportunities for a new owner

  • Launch New Products
  • Start Selling into New Markets
  • Improve Current Marketing Efforts

Key day-to-day operations

  • Managing Staff
  • Customer Support / Service
  • Managing Inventory
  • Reporting
  • Supplier Relationship Management

Inventory

Units
-
Value
-

Assets

  • Brand assets
  • Domains
  • Existing manufacturing relationships
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Social Media

Facebook
330 followers
Twitter
430 followers
Instagram
270 followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Private Seller

Hayden Wall

United States

I from Austin, Texas and I've been in e-commerce/product management for the last 5 years. I'm passionate about entrepreneurship, gaming, and my family.

Contact Seller