Flippa
FOR SALE
Business Name

Confidential

Business Model
e-Commerce
Industry
Hobbies and Games

$32,890

Asking Price
Multiple 1.6x

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An online retailer for toys and hobby supplies. This business has been operating since 2014 and it sells primarily through Amazon, Walmart, Jet, and an online store on Shopify.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2014
Full-Time Staff
1 to 10
Annual Revenue
$532,766
Annual Expenses
$512,219
Annual Net Profit
$20,547
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month March 2019 April 2019 May 2019
Pageviews 2,535 2,779 2,085
Users 928 1,053 907

Note: Traffic data was provided on May 30, 2019. Enquire for more recent data.

Business Description

This toy and hobby supplies business has grown year over year since 2014. They work exclusively with a U.S. distributor to fulfill all orders and they are the distributors top drop shipping account. They offer board games, dice games, miniatures, collectible card games, role-playing games and accessories such as paints, brushes, mats and bags to compliment the product lines. This business offers free shipping over $35 with shipping taking place within one business day and 30 Day Hassle Free Returns. There is a newsletter and a rewards program as well as social accounts.

How does your business make money?

They sellboard games, toys, miniature supplies, role playing games, and other hobby supplies through Amazon, Walmart, Jet, and there own personal site on Shopify.

Why should someone buy this business?

Growing year over year since 2014, the business has been automated to the point that the current owners only need to work on the business for a couple hours per week, sometimes less. The industry is still growing and there is a lot of opportunity to continue expanding the business, through other marketing channels.

How can the future owner improve this business?

  1. In the past, the owners have primarily listed products that already exist on other marketplaces. They don't spend a lot of time on net new listings. The new owner could easily create a process to list those products and be the only seller on multiple marketplaces for several SKUs.

  2. PPC Ads for Shopify Site - PPC ads have run before and had decent revenue coming in, but due to little PPC experience this did not perform as it could under more experienced hands. There is opportunity to optimize PPC campaigns

  3. Social Media & Social Ads for Shopify Site - This is an area that has not been explored and given the product nature represents a significant opportunity.

  4. Amazon PPC - again an area that has never been explored.

Why are you selling this business?

Looking to free up time.

Business Strengths

  • High Barrier of Entry to Market
  • High levels of Automation
  • Low Time Commitment Required
  • Outsourced Order Fulfilment
  • Passive Revenue

Opportunities for a new owner

  • Launch New Products
  • Start Selling into New Markets
  • Improve Current Marketing Efforts

Key day-to-day operations

  • Managing Staff
  • Customer Support / Service
  • Managing Inventory
  • Reporting
  • Supplier Relationship Management

Assets

  • Brand assets
  • Domains
  • Existing manufacturing relationships
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Social Media

Facebook
340 followers
Twitter
430 followers
Instagram
270 followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

Confidential

Verified Account

United States