Facts and Figures
MumsDelivery is a source of information, tips and advice for busy mums. The website contains information and advice, product reviews, online gift guides and a free bi-monthly online parenting magazine called “Busy Mums Magazine.” It also runs regular competitions. A network of writers undertake produce reviews and produce quality content on topics such as raising children, home organisation and ownership, family travel, recipes and working life.
How does your business make money?
MumsDelivery derives its current income from paid product reviews, the sale of advertising spots in gift guides/online magazine and online affiliate marketing.
Why should someone buy this business?
Well-established (over 10 years old). With a large volume of high-quality content, it has high domain authority and a low bounce rate (1.5%).
Large, engaged subscriber base (approx. 2000 and 70% are mums) and has well-developed relationships with a network of writers/reviewers and brands, to which a new buyer would have access.
5700 unique visitors per month. Traffic sources: 53% organic, 12% referred, 19% direct and 16% social.
Low operating expenses.
How can the future owner improve this business?
Time and resources. Be proactive in researching and approaching relevant brands and products for review or inclusion in the gift guide and online magazine. Make use of affiliate marketing, social media marketing, more consistent email marketing (currently monthly), Google Adwords and paid social (Facebook and Instagram ads).
- Key Words Ranking
- Brand and Community Loyalty
- Length of Operation in Niche
- Well Established and Unique Brand
- Low Acquisition Cost for New Customers
Opportunities for a new owner
- Capitalise on the Emerging Market
- Improve Current Marketing Efforts
- Introduce Further Revenue Streams
Key day-to-day operations
- Customer Support / Service
- Website Maintenance
- Content marketing
- Influencer Marketing
- Word of Mouth
- Brand assets
- Customer databases
- Hosting accounts
- Marketing materials and collateral
- Policy and Process documents
- Relevant email accounts
- Social media accounts
- Vendor contacts
- Website files, source code and content
- Google Adwords
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
Lorraine Salvi founded MumsDelivery to create an online space where Busy Mums can come together and gain advice, tips and hopefully gain a greater work/life balance. Utilising her own experience with three children, Lorraine has continued to adapt and develop MumsDelivery to ensure it remains relevant to the mums of today. Lorraine is selling as due to her current commitments she cannot devote the time and investment the business requires to reach its full potential.