Business Name

The Lion Chain

Business Model
Design and Style


Asking Price
Multiple 1.7x

+ $0 Inventory

The Lion Chain is an established eCommerce brand with thousands of customers into unique sunglasses.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019
Revenue $11,657 $12,128 $18,409 $17,663 $13,349 $9,059 $7,713 $7,666 $12,166 $9,673 $8,163 $5,802
Expenses $9,127 $10,186 $14,557 $13,132 $10,467 $6,759 $5,254 $5,013 $8,644 $7,426 $6,232 $6,352
Net Profit $2,530 $1,942 $3,852 $4,531 $2,882 $2,300 $2,459 $2,653 $3,522 $2,247 $1,931 -$550
Month Pageviews Users
December 2019 23,405 5,635
November 2019 22,015 6,221
October 2019 35,978 10,593
September 2019 48,606 12,146
August 2019 55,369 15,441
July 2019 64,246 17,528
June 2019 46,246 10,748
May 2019 40,446 9,903
April 2019 55,064 14,456
March 2019 74,587 18,925
February 2019 93,573 22,827
January 2019 107,826 28,805

Note: Traffic data was provided on 03 January 2020. Enquire for more recent data.

Business Description

Started in 2017 and registered in Texas as an LLC, The Lion Chain offers a range of 50+ products for fans of unique sunglasses and streetwear.

The available products include sunglasses, watches, hats, and apparel.

For the past two years, the business has relied on Facebook ads and Instagram posts to drive traffic to the website.

How does your business make money?

Revenue is generated using a dropshipping model by selling a range of sunglasses and apparel offered on-site.

It is important to highlight that a majority of the sales come from the sale of sunglasses, raising over US$100K in revenue in the last year.

Multiple efforts have been made to increase organic traffic and backlinks to the site to reduce reliance on Social Media Ads and paid marketing.

Why should someone buy this business?

The site was created two years ago as a personal brand with the design and strategies focused on creating a unique experience for customers which couldn't be found anywhere else.

The Lion Chain has a strong social media base of 20k+ followers on Facebook and Instagram.

Potential to increase sales by working more with Instagram Influencers, effectively utilizing Facebook and Google Ads, and fully implementing email marketing automation via Klaviyo with the ~13k customer email database.

Highly scalable eCommerce brand with the capacity to add new and innovative items and collections to the website.

Empire Flippers values the business between $79k to $96k. Selling below market value to expedite sale before the holiday season.

Sale includes the transfer of an established LLC registered in the state of Texas, full eCommerce Blueprint course by Youtube eCommerce expert Gabriel St Germain, and a 1-yr subscription to the AmEx Platinum Business card, a total retail value of $2k.

Why are you selling this business?

I would prefer not to sell because it's such a unique niche with an extremely huge potential to scale, brand, and expand operations since I don't know any other online store with branding and sunglasses like this.

Due to current financial situations and moving abroad for work, I foresee that I will not have the time to brand and/or expand operations as I had originally intended to do.

I also don't have much experience in branding individual items and would love to turn this brand over to an experienced brand manager, marketing company, or motivated individual who can take this brand to new heights.

I will provide unlimited support post-sale to ensure a smooth transition until you are satisfied with all aspects of the operation.

Business Strengths

  • Brand and Community Loyalty
  • Customer Service
  • Large Customer Database
  • Length of Operation in Niche
  • Turn-key Operations

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Customer Support / Service
  • Launching New Products
  • Order Fulfilment
  • Website Maintenance
  • Content marketing


  • Email Marketing
  • Facebook Advertising
  • Instagram Advertising




  • Brand assets
  • Customer databases
  • Domains
  • Marketing materials and collateral
  • Registered trademarks
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Jomer Belisario

Verified Account

United States

Hello, my name is Jomer. I recently completed a 7-year contract with the US Navy and now delving into the world of e-commerce. I'm a very customer-oriented individual who strives to ensure associates receive the utmost top service in all endeavors. Feel free to message me at any time if you have any questions or concerns. Thank you for your time.