Facts and Figures
Founded in 2017, The Drift Company brings motorsport merchandise and accessories to the passionate fans of motorsport worldwide. I saw a gap in the market and I wanted to bring motorsport merchandise to the fans of drifting and other motorsport disciplines. It's possible to have this store running with just the dropshipping model or it's possible to hold inventory and ship the products out yourself. I have done both with this store with great success. I haven't been able to dedicate the time into this store to bring it to the next level and I haven't ran ANY paid advertising or marketing to this store since early last year. And still each day the organic traffic brings sales!
Ranked on page 1 of Google for most searches related to our business and products!
How does your business make money?
We sell motorsport merchandise and apparel worldwide!
Why should someone buy this business?
Someone who is passionate about motorsport and has some marketing skills will be able to bring this company to the next level!
It's highly ranked on Google and search engines, so the SEO is on point.
The Motorsport niche and in particular anything related to the JDM car scene is absolutely a huge market!
How can the future owner improve this business?
The growth opportunity for the business would be to develop the Instagram page and gather a bigger following.
This is following a trend of similar competitors within the niche market who have done this and became very successful in doing so.
Another possible growth opportunity would be to create a line of clothing with more designs and logos.
Getting a famous or well known motorsport idol to join as an ambassador would be a huge boost too.
Also setting up a YouTube channel would be a great way of showing off the products and it would be a great way of engaging with the audience.
- Key Words Ranking
- Brand and Community Loyalty
- Outsourced Order Fulfilment
- Scalable Business Model
- Turn-key Operations
Opportunities for a new owner
- Launch New Products
- Improve Current Marketing Efforts
- Increase Basket Size Per Customer
Key day-to-day operations
- Customer Support / Service
- Launching New Products
- Managing Inventory
- Order Fulfilment
- Website Maintenance
- Facebook Advertising
I have not done any marketing or advertising for this business in over 7 months. So naturally there has been a decrease in revenue, however, the business is still getting consistent traffic and sales. And again this is without us spending any money on marketing or advertising.
Reason for selling
My reason for selling the business is quite simple, I just don't have the time to dedicate to it. I recently got promoted and I want to focus more on my career within the e-commerce industry. Juggling a full-time job and my career alongside a growing business is not ideal. I definitely think that if someone or some people dedicate time to this business it will continue to grow and prosper!
- Brand assets
- Contracts (written or verbal) with customers and suppliers
- Customer databases
- Existing manufacturing relationships
- Hosting accounts
- Inventory on hand or on order at the time of closing
- Marketing materials and collateral
- Relevant email accounts
- Social media accounts
- Vendor contacts
- Website files, source code and content
- e-Commerce platform accounts
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I am a serial entrepreneur focused in e-commerce and technology with a passion for creating cool brands and innovative business models. I have been working in the e-commerce space for the last 10 years. I have been running this store for the last few years but for the last 10 months or so it has been running with ZERO advertising as I focus on my career. I will provide 100% support to the new owner to help them maximise the potential of this brand and store.