Business Name


Business Model


Asking Price
Multiple 2.9x

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Payday Loans Broker that instantly connects consumers to a panel lenders through an online platform (website).
This business owner has manually entered their financials

Facts and Figures

South Africa
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Business Description

We generate leads for payday loans, debt management, credit cards, life insurance, and funeral insurance. These leads are generated through Google Adwords and SEO channels (and a small volume through Facebook). All traffic is pushed to our website and then instantly submitted to various lenders and insurers via API.

How does your business make money?

We make money by providing/selling leads to lenders and insurance companies. We work through various affiliate networks as well as direct with payday loan lenders. We get paid per lead submitted, and/or converted.

Why should someone buy this business?

This business is currently the largest and most successful payday loans leadgen website in South Africa, that is growing month-on-month and showing no signs of slowing down. Statistically, it generates the highest volumes of traffic and conversions, and has almost the best SEO authority amongst its competition. It currently ranks on pages 1-2 for major high volume 'loans' related keywords and has multiple other rankings climbing fast. It is a perfect buy if you're looking to enter into the payday loans leadgen vertical for the first time and instantly assume a market leader position, or if you're simply looking to add another high profile business to your existing portfolio. It’s a genuine turn-key business that will provide healthy revenue and profits from day one.This business has been purposefully structured to allow it to run in an almost auto-pilot mode.

How can the future owner improve this business?

All traffic sources and campaigns are built and set in place, allowing it to be fully automated with only a few hours per week required to monitor traffic and conversion flow, however, It has huge potential to expand further through its current marketing channels as well as new channels.

Traffic can also be monetised further through additional product offerings. The business has a strong brand and reputation in its market, as well as with its lead buyers, and has enormous potential to expand further in this very active evergreen market.

Why are you selling this business?

Focus on other ventures

Business Strengths

  • Key Words Ranking
  • Evergreen Niche
  • High Profit Margins
  • Low Time Commitment Required
  • Passive Revenue

Opportunities for a new owner

  • Capitalise on the Emerging Market
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Customer Support / Service
  • Reporting
  • Supplier Relationship Management
  • Adwords Maintenance


  • Affiliate Marketing
  • Google Adwords
  • SEO


  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content
  • Google Adwords

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.



United Kingdom