Facts and Figures
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Note: Traffic data was provided on 21 October 2019. Enquire for more recent data.
A 10-year old clean makeup brand with a young, edgy demographic, specializing in color cosmetics, including eyeshadows and lip color! Vegan, cruelty-free, talc-free, preservative-free with several certifications available.
How does your business make money?
We currently sell eyeshadows, eye primer and lip tints via our Shopify store. Marketing efforts that are driving traffic include FB/IG ads, AdRoll and email campaigns.
Why should someone buy this business?
Business has generated $1 million+ in revenues ($500k in 2018 alone) and was profitable for 8 years. Due to medical issues and after losing the support of our business partners (an ad agency who were running FB/IG ads) in June 2018, we were forced to put the business on auto-pilot until we decided to seek funding or sell off assets. Business is currently profitable and is also being offered with over $81k retail value of inventory.
We built the bones of this incredible niche brand and have an extremely loyal, strong fanbase as a result -- including a mailing list of 65k+, thousands of verified customer reviews and user-generated content available for marketing purposes. The brand is primed for someone to take the lead and expand in ways we never could, including developing new products, website upgrades, launching on Amazon, ad spend for FB/IG ads (we have amazing results from the small amount of ad spend we've used previously), influencer partnerships and a rewards program.
Why are you selling this business?After several smaller attempts to grow the brand to the next level, I'm ready to find someone who possesses the experience and investment that I simply don't have myself. I'm ready to move on to my next venture, and I'm looking for someone who has a real passion in the beauty industry and understands the potential (especially specifically in the clean beauty market).
- Brand and Community Loyalty
- Customer Service
- High Profit Margins
- Length of Operation in Niche
- Scalable Business Model
Opportunities for a new owner
- Launch New Products
- Start Selling into New Markets
- Improve Current Marketing Efforts
Key day-to-day operations
- Managing Staff
- Customer Support / Service
- Design & Production
- Managing Inventory
- Order Fulfilment
- Email Marketing
- Facebook Advertising
- Brand assets
- Customer databases
- Inventory on hand or on order at the time of closing
- Marketing materials and collateral
- Policy and Process documents
- Relevant email accounts
- Social media accounts
- Vendor contacts
- Website files, source code and content
- e-Commerce platform accounts
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
Entrepreneur with a decade of experience in eCommerce and brand-building, specializing in the beauty and music industries. I live and breathe creative solutions to problems and more often than not dream-up new brands in my sleep!