Business Name

Concrete Minerals

Business Model
Health and Beauty


Asking Price
Multiple 3.7x

+ $81,780 Inventory

Well-established Clean Beauty Color Cosmetics Brand with large fanbase and tons of growth potential!
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
1 to 10
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019
Revenue $18,479 $26,638 $21,689 $15,826 $4,645 $15,880 $15,977 $16,636 $9,393 $4,846 $7,551 $2,940
Expenses $20,152 $18,169 $16,899 $13,918 $3,665 $8,042 $11,012 $13,943 $8,000 $4,000 $7,000 $2,000
Net Profit -$1,673 $8,469 $4,790 $1,908 $980 $7,838 $4,965 $2,693 $1,393 $846 $551 $940
Month Pageviews Users
October 2018 75,107 7,489
November 2018 97,464 10,812
December 2018 80,302 8,976
January 2019 76,643 8,300
February 2019 28,807 3,976
March 2019 59,880 8,104
April 2019 48,321 7,499
May 2019 62,997 8,069
June 2019 39,726 5,425
July 2019 24,708 4,563
August 2019 37,740 6,619
September 2019 19,288 3,550

Note: Traffic data was provided on 21 October 2019. Enquire for more recent data.

Business Description

A 10-year old clean makeup brand with a young, edgy demographic, specializing in color cosmetics, including eyeshadows and lip color! Vegan, cruelty-free, talc-free, preservative-free with several certifications available.

How does your business make money?

We currently sell eyeshadows, eye primer and lip tints via our Shopify store. Marketing efforts that are driving traffic include FB/IG ads, AdRoll and email campaigns.

Why should someone buy this business?

Business has generated $1 million+ in revenues ($500k in 2018 alone) and was profitable for 8 years. Due to medical issues and after losing the support of our business partners (an ad agency who were running FB/IG ads) in June 2018, we were forced to put the business on auto-pilot until we decided to seek funding or sell off assets. Business is currently profitable and is also being offered with over $81k retail value of inventory.

We built the bones of this incredible niche brand and have an extremely loyal, strong fanbase as a result -- including a mailing list of 65k+, thousands of verified customer reviews and user-generated content available for marketing purposes. The brand is primed for someone to take the lead and expand in ways we never could, including developing new products, website upgrades, launching on Amazon, ad spend for FB/IG ads (we have amazing results from the small amount of ad spend we've used previously), influencer partnerships and a rewards program.

Why are you selling this business?

After several smaller attempts to grow the brand to the next level, I'm ready to find someone who possesses the experience and investment that I simply don't have myself. I'm ready to move on to my next venture, and I'm looking for someone who has a real passion in the beauty industry and understands the potential (especially specifically in the clean beauty market).

Business Strengths

  • Brand and Community Loyalty
  • Customer Service
  • High Profit Margins
  • Length of Operation in Niche
  • Scalable Business Model

Opportunities for a new owner

  • Launch New Products
  • Start Selling into New Markets
  • Improve Current Marketing Efforts

Key day-to-day operations

  • Managing Staff
  • Customer Support / Service
  • Design & Production
  • Managing Inventory
  • Order Fulfilment


  • Adroll
  • Email Marketing
  • Facebook Advertising




  • Brand assets
  • Customer databases
  • Domains
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Emily DeLapp

Verified Account

United States

Entrepreneur with a decade of experience in eCommerce and brand-building, specializing in the beauty and music industries. I live and breathe creative solutions to problems and more often than not dream-up new brands in my sleep!