Facts and Figures
Home Epiphany (www.homeepiphany.com) is a home and interior design blog with a large social following earning revenue from advertising.
Home Epiphany features hundreds of photo galleries with different types of home/room interior designs. All images are posted automatically to Facebook via MeetEdgar and Pinterest via Tailwind. Each gallery features approximately 25 images, with 5 images per page. Ads are scattered throughout the galleries.
The business is completely on autopilot and no new content galleries have been added since June 2018.
I can verify all revenue, the social following and Google Analytics.
Operating expenses are $100 per month, being only website hosting, Tailwind and MeetEdgar subscriptions.
How does your business make money?
Home Epiphany earns revenue from advertisers like Adsense and Media.net.
Why should someone buy this business?
This business has a long history of generating revenue. It's been around since 2015 and had a large, dedicated social following which is a major asset. In addition, there are numerous ways to improve the website and quickly earn more revenue.
There are over 415,000 Facebook likes, over 20,000 members in a Facebook group run by the Facebook page, over 13000 Pinterest follows with over 3,000,0000 monthly views on the Pinterest account.
This site used to be an ad arbitrage site, so I would buy paid traffic and send them to the photo galleries and earn more ad revenue than I spent on traffic. That business model is no longer viable, so it's just been earning on autopilot since I stopped the paid traffic in June of 2018.
How can the future owner improve this business?
There several paths the new owner could take:
Continue to let the business run on autopilot
Add more, new content (which gets better engagement from the social audience). Optimize the site for more pageviews, better earnings per pageview and so on. Add an email list or push notifications. Sell products to the social audience like home decor.
Revamp the site to go after search engine traffic. Currently, the site is deindexed due to the heavy ratios of ads to content and pagination. Also, there are many similar photo galleries (several about "beautiful kitchens" for example). If you cleaned all this up, the site has lots of excellent back links and it would be reindexed quickly.
- Evergreen Niche
- High levels of Automation
- Large Customer Database
- Low Time Commitment Required
- Passive Revenue
Opportunities for a new owner
- Improve Current Marketing Efforts
- Introduce Further Revenue Streams
- Develop New Features
Key day-to-day operations
- Content marketing
- Facebook Community Management
- Social media accounts
- Website files, source code and content
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I have been building and operating websites for over 15 years.