Flippa
FOR SALE
Business Name

Cat Love Box

Business Model
e-Commerce
Industry
Home and Garden

$2,100

Asking Price
CatLoveBox is a digital product eCommerce company selling cardboard "cat condos" which retail for $29.95.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2015
Full-Time Staff
Owner Operated
Annual Revenue
$1,422
Annual Expenses
$1,748
Annual Net Profit
-$326
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019
Revenue $444 $139 $0 $0 $0 $40 $80 $100 $90 $60 $30 $0
Expenses $119 $35 $0 $0 $0 $248 $248 $248 $248 $248 $248 $0
Net Profit $325 $104 $0 $0 $0 -$208 -$168 -$148 -$158 -$188 -$218 $0
Month Pageviews Users
October 2018 0 0
November 2018 0 0
December 2018 0 0
January 2019 0 0
February 2019 0 0
March 2019 0 0
April 2019 506 293
May 2019 982 480
June 2019 347 157
July 2019 156 67
August 2019 86 40
September 2019 111 52

Note: Traffic data was provided on 18 October 2019. Enquire for more recent data.

Business Description

The company employs a 3PL eCommerce business model, which caters to the ever-growing multibillion dollar cat industry.


Currently inventory is held by a 3PL provider who stores the goods in a warehouse and then ships them upon email notification of new orders. There are opportunities to streamline operations and improve the overall structure of the company, including finding a more economically priced 3PL partner.

How does your business make money?

The business sells units to both the United States and Canada, and operates through six primary sales channels: a custom (recently improved) Shopify website, CatLoveBox.com, as well as on Etsy, Amazon, Wayfair, Instagram and Facebook.

Why should someone buy this business?

The product is well liked, and has even received celebrity endorsements. A new owner who could acquire the company, restructure and execute on some key marketing initiatives would likely enjoy substantial growth and a relatively passive business.

Why are you selling this business?

A recent family emergency has forced the owners to temporarily shut down operations, and they are now seeking to exit the company as a result.

Business Strengths

  • Brand and Community Loyalty
  • Customer Service
  • Evergreen Niche
  • High levels of Automation
  • Low Time Commitment Required

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Customer Support / Service

Marketing

  • Influencer Marketing
  • SEO
  • Word of Mouth

Assets

  • Brand assets
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media

Facebook
540 followers
Instagram
170 followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Broker

Systematic Holdings

Verified Account

United States

We're a web acquisition and M&A advisory firm based in San Francisco, CA.

Contact