Flippa
SOLD!
Business Name

Durablehealth

Business Model
Advertising
Industry
Health and Beauty

$7,500

Asking Price
Multiple 2.4x
Over $200 Monthly, 7-year old, 30k + unique PV, untapped income streams
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
Kenya
Date of Founding
2012
Full-Time Staff
Owner Operated
Annual Revenue
$3,157
Annual Expenses
$60
Annual Net Profit
$3,097
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019
Revenue $187 $224 $270 $264 $266 $376 $336 $353 $236 $166 $251 $228
Expenses $0 $0 $0 $0 $0 $40 $0 $20 $0 $0 $0 $0
Net Profit $187 $224 $270 $264 $266 $336 $336 $333 $236 $166 $251 $228
Month Pageviews Users
September 2019 33,974 26,617
August 2019 36,032 28,585
July 2019 39,845 31,719
June 2019 39,981 31,893
May 2019 65,530 52,337
April 2019 65,186 51,519
March 2019 63,124 49,253
February 2019 42,221 32,677
January 2019 42,668 33,089
December 2018 37,242 28,805
November 2018 39,006 30,537
October 2018 33,885 25,777

Note: Traffic data was provided on 18 October 2019. Enquire for more recent data.

Business Description

Durablehealth is content-based website that seeks to provide users with daily health, beauty, and fitness info.

How does your business make money?

We mainly make money from AdSense & Media.net with a few adsales.

Why should someone buy this business?

This is an established and consistently money-earning low-maintenance website with plenty of untapped income streams. It's turning 7-years with DA of 40.
There is an opportunity for the buyer to redo or add fresh content, increase rankings, and ultimately drive more traffic through SEO, Social and link-building – eventually leading to higher revenue.
There has been neither Link-building nor PBN's used to build traffic. Just informative posts! Social media interaction is minimal.
And talking of revenue, some of best-known online income generating streams such as affiliate are untapped. If you have been working with content websites, it's quite obvious that AdSense and Media.net aren’t the best ways to generate income as of 2019. I learnt this later after I had already shifted to another venture(POD). However, with even AdSense and Media.net, Durablehealth still manages to make some passive income, and this is what makes me proud.

Why are you selling this business?

My back ground is digital design…I’m not a Health Expert hence it will be a struggle to keep up with Google’s EAT (expertise, authority). As I mentioned earlier, I’ve already shifted to POD (Print on Demand).
My hope is to sell it to a buyer who understands and has genuine interest in this area and who, at the same time, has the right tools to fully exploit its potential.

Business Strengths

  • Key Words Ranking
  • Evergreen Niche
  • Length of Operation in Niche
  • Low Time Commitment Required
  • Passive Revenue

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams
  • Develop New Features

Key day-to-day operations

  • Website Maintenance
  • Content marketing

Marketing

  • SEO

Assets

  • Domains
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content

Social Media

Facebook
120 followers
Twitter
67 followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Kerongo Ak

Verified Account

Kenya

Web/Graphics Designer and a serious internet digger