Business Name

Vigor and Whim

Business Model
Home and Garden


Asking Price
Multiple 0.6x
Evergreen home decor dropshipping business with fulfillment completely automated.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019
Revenue $4,967 $5,668 $6,829 $3,033 $2,863 $3,542 $1,590 $813 $1,211 $1,357 $1,494 $445
Expenses $2,358 $2,691 $3,242 $1,440 $1,359 $1,681 $754 $386 $575 $644 $709 $211
Net Profit $2,609 $2,977 $3,587 $1,593 $1,504 $1,861 $836 $427 $636 $713 $785 $234
Month Pageviews Users
September 2019 2,402 1,165
August 2019 3,129 1,544
July 2019 3,280 1,536
June 2019 2,999 1,418
May 2019 3,019 1,408
April 2019 4,336 2,120
March 2019 7,921 3,440
February 2019 7,365 3,288
January 2019 7,429 3,113
December 2018 12,853 5,094
November 2018 10,993 4,487
October 2018 9,649 4,066

Note: Traffic data was provided on 18 October 2019. Enquire for more recent data.

Business Description

We are a digital marketing agency that also develops ecommerce businesses. We put a lot of time into building high quality stores with unique products and branding, and run efficient and profitable advertising campaigns. This store sells home decor products and fulfills the orders through a reliable dropshipping supplier.

How does your business make money?

We make money from selling home decor products with high margins.

Why should someone buy this business?

We acquired this home decor ecommerce store about a year ago because we saw so much potential in this business. The previous owner relied almost entirely on organic traffic and did virtually zero work, and did very well with just that! We have a great relationship with a reliable supplier, and the niche is relatively untapped. The products are mostly high ticket, meaning there's a lot of profit potential and room for advertisement costs. We obviously were able to tap into this potential a little, and I still think there's a lot more room to grow. The products are great, buyers love them, and we've updated the store to design to convert well.

We have done nothing with social media, organically or paid. This is the main advertising channel for many ecommerce businesses, and the clearest path we see to significantly growing the business long term.

Why are you selling this business?

We are a small digital marketing agency and ecommerce business with many different brands. We have more and more websites taking up our time, so we thought it would be a good time to move on from some of our smaller businesses. For the right individual this will be a great opportunity to take advantage of our lack of time to continue to grow this website! We look forward to helping you through the transition.

Business Strengths

  • Evergreen Niche
  • Length of Operation in Niche
  • Low Time Commitment Required
  • Outsourced Order Fulfilment
  • Scalable Business Model

Opportunities for a new owner

  • Launch New Products
  • Start Selling into New Markets
  • Improve Current Marketing Efforts

Key day-to-day operations

  • Customer Support / Service
  • Launching New Products
  • Adwords Maintenance


  • Facebook Advertising
  • Google Adwords
  • SEO


  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Relevant email accounts
  • Google Adwords

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Lucas Maynard

Verified Account

United States

Ecommerce and Digital Marketing Expert