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Facts and Figures
Niche: Themed Print-On-Demand (POD) Products (please agree to "Confidentiality Agreement" above to begin due diligence & get additional information)
Store Model: 100% dropship eCommerce
P&L Period: Jan 2017 - Dec 2018
Store Launch Date: May 2016
Avg. Monthly Net Revenue: $33,918
Avg. # of Orders Per Month: 929 (30 per day)
Gross Profit Margin: 55.5% of revenue
Avg. Monthly Net Profit: $11,246
Net Profit Margin: 33.16% of revenue
Avg. Monthly Visitors: 21,893 (720 per day)
Owner Time Requirement: 8-12 hours per week
ASKING PRICE: $400,000
The seller's $400,000 asking price was calculated as follows...
Jan 2017 - Dec 2018 Total Net Profit: $269,905
/ 24 to Yield Average Monthly Net Profit: $11,246
x 36 Month (3.00 Annual) Earnings Multiplier: $404,856
Rounded Down to: $400,000
How does your business make money?
This store has an immense catalog of over 15,000 Print-On-Demand (POD) items, which provide a great deal of opportunities for audience targeting. Further, order fulfillment is 100% automated. Suppliers are automatically notified of orders and ship products directly to the customer, saving significant processing time.
For the benefit of the eventual buyer, the specific products the store sells (as well as the domain name of the site) will only be disclosed to serious potential buyers who first sign the Confidentiality Agreement (which you can do electronically above).
This store is 100% drop-shipping based, meaning that the suppliers ship products directly to the customers. This means that you do NOT have to pre-purchase large quantities of inventory, store products in a warehouse, or manually ship out orders yourself. When an order comes in, the supplier ships the order directly to your customer. Dropshipping is hands-down the easiest store model.
Why should someone buy this business?
This store has an excellent sales history going back to May 2016, with an average of $33,918 monthly revenue. It sells a variety of themed Print-on-Demand (POD) items including clothing, housewares, art, phone cases, and much more. It is 100% drop-shipping based with automatic order fulfillment in place. This means every item in the catalog is drop-shipped directly to the customer after they order, so there's no need to pre-purchase large quantities of products, stock/warehouse inventory, or deal with shipping out orders.
This store is heavily focused on charitable giving (within the theme), highlighting the positive impact that every order has throughout the site and on each product page. This has produced an extremely loyal customer base, with a 24.04% returning customer rate over the past calendar year.
How can the future owner improve this business?
Increase Email Marketing Efforts - The current owner has done very little in the way of email marketing. With the proven customer loyalty built into this store, regular emails to the 50,000+ past customers could be a huge revenue source. Most online retail sites can generate somewhere between 30 to 40 cents of revenue per email recipient per month. If utilized properly, this list could generate an additional $15,000 to $20,000 of revenue per month.
Add Content and Influencer Marketing - This store is well branded, and stands out due to it charitable giving and focused theme. With this target audience, providing relevant content would be an excellent way to generate free or low-cost new leads outside of traditional paid marketing. Additionally, there are thousands of "influencers" relevant to this market who could promote this store in return for free products or a commission.
Expand the Catalog to Include Consumable Products
- Brand and Community Loyalty
- Evergreen Niche
- High Profit Margins
- Low Time Commitment Required
- Outsourced Order Fulfilment
Opportunities for a new owner
- Launch New Products
- Improve Current Marketing Efforts
- Increase Basket Size Per Customer
Key day-to-day operations
- Launching New Products
- Website Maintenance
- Email Marketing
- Facebook Advertising
- Google Adwords
- Contracts (written or verbal) with customers and suppliers
- Customer databases
- Existing manufacturing relationships
- Hosting accounts
- Marketing materials and collateral
- Policy and Process documents
- Relevant email accounts
- Social media accounts
- Vendor contacts
- Website files, source code and content
- e-Commerce platform accounts
- Google Adwords
Post sale support
This is support provided by the seller when transitioning the business to a buyer.