Facts and Figures
The site offers Halloween masks and costumes for sale, including a significant community following via social media (Facebook) and an on-site community forum. There is significant potential for growth. This is a seasonal business, so most of the sales occur in the fall season. Masks and costumes are purchased directly from the manufacturer and the relationship is strong.
This site features a community forum of devoted members who discuss and purchase items relating to this niche. There is also a Facebook group with almost 14,000 members (separate from the official business Facebook page). The site has been around since 2000, so there is significant longevity to be considered.
I no longer have the time to devote to this growing business and market, due to family commitments. My hope is that someone can take the business over and devote more time to maximize its full potential. This is the reason for the sale of the business.
How does your business make money?
Sales of Halloween masks, costumes and props. Purchased at wholesale and sold at retail.
This particular type of business has a seasonal peak. The bulk of sales revenue occurs in the fall, due to the nature of the website being Halloween oriented.
This past year, I exclusively drop shipped for the entire year. This was due to other commitments in my life, which required more attention from me.
As far as time spent, during the Spring and Summer, about one hour per week is spent, with the Winter being about 2-3 hours per week, and the Fall being about 10 hours per week, to primarily answer customer emails.
Why should someone buy this business?
There is a big influx of new interest in this niche, including an opportunity for major growth. Being that I have run this site by myself for so many years, I know the possibility is high that with the proper care and attention, the sales and revenue could easily double. in a short amount of time. The items sell themselves and are very popular. All traffic is organic, with no money spent on advertising. Historically, the business has consistently done well every year. A relationship with the primary distributor is very strong as well. There is major potential for growth if the buyer invests adequate time.
Last year I exclusively drop shipped the entire inventory through the manufacturer of the masks. A potential buyer could purchase stock at wholesale and ship themselves, making significantly more money annually.
How can the future owner improve this business?
Invest time in social media channels, advertise and ship stock themselves.
- Key Words Ranking
- Brand and Community Loyalty
- Evergreen Niche
- Length of Operation in Niche
- Low Acquisition Cost for New Customers
Opportunities for a new owner
- Start Selling into New Markets
- Capitalise on the Emerging Market
- Improve Current Marketing Efforts
Key day-to-day operations
- Customer Support / Service
- Managing Inventory
- Order Fulfilment
- Facebook Community Management
- Instagram Community Management
- Brand assets
- Custom technology
- Customer databases
- Existing manufacturing relationships
- Hosting accounts
- Relevant email accounts
- Social media accounts
- Vendor contacts
- Website files, source code and content
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I opened this site in 2000. I began my search in 1999 for a specific mask I could use on Halloween, but when I saw what was available in stores I turned to the internet. Not many choices existed where you could find a quality mask in this niche so I decided to create this community.