Facts and Figures
Vapor Vanity is a guide to the best vaping gear and supplies for people who want to avoid the time and stress of contemplating what to buy. Our product recommendations are made through rigorous testing, reporting, and investigating by our team of dedicated researchers, journalists, and subject matter experts.
How does your business make money?
We sell advertising and we also participate in affiliate marketing.
Here is the proof of income for affiliate: https://drive.google.com/drive/folders/1UJG7_ebDUEV3AhVz2pEAhWq1ExMoggK5?usp=sharing
Aside from affiliate marketing, we sold many ads last year just by companies approaching us (no outreach). There is much potential here. Our ad products are:
*Letter head by logo
*Sponsored / guest post
*Email list blast (We have a list of 10,000 email subscribers which make us money as well.)
Why should someone buy this business?
The e-cig industry is a massive industry that just keeps growing. There is a lot of untapped financial potential for this website. We already have a great foundation and architecture.
On top of that, we have major media connections and media outlets watching our site to report on these issues. Here is the list of major media mentions: https://docs.google.com/spreadsheets/d/1lfGQImt_DvNjCYIxpbEPMHyBSf-sq7ye2oTmugm4Ejc/edit?usp=sharing
We paid ourselves over $100K (me and the one other owner), meaning the real profit is about $116K for 2018.
How can the future owner improve this business?
We will actually give you our content plan, which took weeks to put together. Here are the basics of what you need to do to take this to the next level:
*Send more emails to email list
*Sell advertising to the top vaping companies
*Put more affiliate links in place
*Keep writing the content based on our content plan for improvement.
- High Profit Margins
- Large Customer Database
- Length of Operation in Niche
- Low Time Commitment Required
- Passive Revenue
Opportunities for a new owner
- Capitalise on the Emerging Market
- Improve Current Marketing Efforts
- Introduce Further Revenue Streams
Key day-to-day operations
- Website Maintenance
- Content marketing
- Affiliate Marketing
- Email Marketing
- Native Advertising
- Brand assets
- Customer databases
- Social media accounts
- Website files, source code and content
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
I build companies. I've done it for the last 11 years. I own 2 successful e-commerce companies and multiple websites.