Flippa
SOLD!
Business Name

Healthy Moms Magazine

Business Model
Services
Industry
Health and Beauty

$10,000

Asking Price
Multiple 2.9x
The Healthy Moms Magazine is a community of 55K moms and online parenting, health and Christian Faith magazine.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2007
Full-Time Staff
Owner Operated
Annual Revenue
$6,350
Annual Expenses
$2,861
Annual Net Profit
$3,489
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019
Revenue $1,025 $600 $527 $640 $858 $892 $345 $275 $645 $1,892 $135 $128
Expenses $427 $354 $224 $488 $347 $568 $212 $309 $198 $425 $178 $109
Net Profit $598 $246 $303 $152 $511 $324 $133 -$34 $447 $1,467 -$43 $19
Month Pageviews Users
October 2018 113,388 54,535
November 2018 120,936 40,541
December 2018 78,043 29,951
January 2019 73,540 45,453
February 2019 78,184 55,538
March 2019 78,913 56,440
April 2019 41,892 29,308
May 2019 25,753 16,786
June 2019 28,734 20,167
July 2019 71,808 32,641
August 2019 166,118 72,019
September 2019 12,151 6,372

Note: Traffic data was provided on 10 October 2019. Enquire for more recent data.

Business Description

We share content from experts on family health, parenting, Christian faith and Conservative American politics.

How does your business make money?

We make money selling premium subscriptions to our content, adSense ads, Amazon affiliate ads, donations, and Clickbank affiliate ads.

Why should someone buy this business?

We are a well known Conservative Christian health and parenting magazine for moms. We have a loyal community of 55K. Our site has over 2,000 published articles on a wide variety of topics. Our moz page rank is above 40. At our peak we reached 100,000 page views a month and 80,000 unique visitors. We average $5,000 in annual revenue. Although that isn't much, we strive on educating moms not in making money. There is potential to increase our earnings if the right buyer comes along and is able to market the site better. We would like to find a buyer that shares the same values as us. We need someone that is passionate about Conservative Christian American values, cares about families and moms, and will continue our mission of educating moms on how to take care of their whole selves, mind, body and spirit.

Why are you selling this business?

I am finding it more and more difficult to make a living from running an online magazine. I have been doing this for twelve years and I am ready to take on a different project. I just don't have the time nor the money to invest in this to make it continue to work. But the site has lots of potential if the right person takes over. I don't want my 12 years of work to just disappear.

Business Strengths

  • Brand and Community Loyalty
  • Length of Operation in Niche
  • Well Established and Unique Brand

Opportunities for a new owner

  • Improve Current Marketing Efforts

Key day-to-day operations

  • Website Maintenance
  • Content marketing

Marketing

  • Email Marketing
  • SEO
  • Twitter

Assets

  • Customer databases
  • Domains
  • Hosting accounts
  • Social media accounts
  • Website files, source code and content

Social Media

Facebook
3.3K followers
Twitter
22K followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Cascia Talbert

Verified Account

United States

Cascia Talbert is a devout Catholic, mother of five children, health and fitness enthusiast and positive parenting supporter. She is also the founder of the award winning online health, fitness, parenting and Christian faith magazine for moms, the Healthy Moms Magazine. She lives in the Chicago suburbs with her husband, five children and one spoiled cat. Her hobbies include gardening, country music, running, and playing her flute. Check out her first book, "Taking Care of your Family's Health and Well-being, Saints to Turn to and the Catholic Faith," available anywhere books are sold.