Business Name

Massage Guns Australia

Business Model
Sports and Outdoor


Asking Price
Multiple 0.8x

+ $23,939 Inventory

We are a health & fitness e-commerce store specialising in muscle recovery devices known as a massage gun
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019
Revenue $2,439 $4,551 $8,587 $7,945 $17,216 $20,620 $23,614 $17,149
Expenses $1,562 $2,826 $5,413 $4,923 $9,221 $9,531 $11,238 $7,697
Net Profit $877 $1,725 $3,174 $3,022 $7,995 $11,089 $12,376 $9,452
Month Pageviews Users
December 2019 10,729 4,173
November 2019 9,741 4,235
October 2019 7,491 4,004
September 2019 8,112 4,374
August 2019 9,842 4,750
July 2019 6,587 2,784
June 2019 8,154 3,751
May 2019 4,538 2,444
April 2019 4,093 2,171
March 2019 732 370
February 2019 0 0
January 2019 0 0

Note: Traffic data was provided on 03 January 2020. Enquire for more recent data.

Business Description

HappyRebelBox.com was established in January of 2016 and is a seasonal subscription box for the modern woman with an adventurous, edgy, and polished sense of style.

The business currently has 475 subscribers in the US and Canada, and has had a 2% churn rate over the past 30 days.

A quarterly plan costs USD$100 per cycle and auto-renews, while an annual subscription costs US$380 per year.

Happy Rebel Box has 20,400 followers on Instagram, and about 5,000 followers on Facebook. You can read more here...

How does your business make money?

We drive traffic to our site primarily through social media advertising where we recieve and fulfil orders for our muscle recovery devices. We make money through a margin on our sales price and cost of inventory/sales.

Why should someone buy this business?

The business has experienced significant growth since establishment in January 2019. This growth has been driven by focusing primarily on the Australian market with a only 2 products which are considered niche fitness recovery products.
The business has far surpassed expectations, hitting $100k in sales in September 2019 and is ready for a dedicated owner to take it to its next level of growth. Tremendous opportunities exist in expanding to outside of Australia to other international markets, as well as further product diversification which leverage the existing customer base and traffic driven by core products.
This business would be ideal for an owner with other fitness or e-commerce business that can leverage the existing Massage Guns Australia business or an owner with the capability to maximise the potential of the opportunity at hand.

Why are you selling this business?

I work full time and just started a new role (working in finance) which requires me to travel and work long hours. Massage Guns Australia was initially established as a hobby business and a side income but has grown beyond my capacity to manage as a owner operator.

Business Strengths

  • Key Words Ranking
  • Evergreen Niche
  • High Profit Margins
  • Positive Customer Reviews
  • The Business Is Currently Growing

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Customer Support / Service
  • Managing Inventory
  • Order Fulfilment
  • Content marketing


  • Facebook Advertising
  • Influencer Marketing
  • Word of Mouth




  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Policy and Process documents
  • Social media accounts
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Joseph Williams

Verified Account


Keen fitness enthusiast, playing rugby at various levels for 12 years and lover of all things outdoors and exercise. I work full time in property investment and finance, performing analysis and providing investment recommendations at an institutional level.