Business Name

Wear Your Truths

Business Model
Design and Style


Asking Price
Multiple 1.3x

+ $8,000 Inventory

E-commerce store that generated 325K in sales in 20 months. Sports and Jewelry Niche.
This business owner has manually entered their financials

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Business Description

Founded in 2017, Wear Your Truths is an e-commerce site focused on the popular hiphop and sports jewelry niche. Though it currently brings in most of its profits in the Christmas season, the store represents an opportunity for the buyer to grow the business and push for products that would generate strong interest all year round. Included in the sale is an email list of 14,000 users, about half of them customers who purchased from the site. The store consistently generates between $1000 to $5000 in profits per month, and upwards of $20,000 to $40,000 in profits during the Christmas season.

How does your business make money?

We buy inventory at low prices and sell at higher prices.

Why should someone buy this business?

This is a turnkey business, ready to be taken over by the new owner.

It currently only needs about 2-3 hours per week of work during the offseason, and about 10-20 hours per week during busy season. The amount of work required could increase depending on marketing initiatives the new owner may launch.

Included in the sale are our Google ads account, seasoned FB pixel, and FB ad account. We can help teach you how to run ads for the best returns based on our tests and experience. Also included is the above-mentioned email list of 14,000 users.

How can the future owner improve this business?

One thing I would do is take the bestselling products we have already identified, and build a store around that specific niche. This is because our FB Pixel is seasoned for a very specific and targeted buyer.

Another thing I would do is scale much harder during peak seasons, and find other products that complement the niche. (i.e. instead of sports jewelry only, test POD sports items, or a digital sports program.)

Business Strengths

  • Brand and Community Loyalty
  • Customer Service
  • Evergreen Niche
  • High Profit Margins
  • Lots of Repeat Customers

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Increase Basket Size Per Customer

Key day-to-day operations

  • Customer Support / Service
  • Bookkeeping
  • Launching New Products
  • Managing Inventory
  • Order Fulfilment


  • Facebook Advertising
  • Google Adwords
  • Influencer Marketing



Seller Notes

  • We use Shipstation to print out all of our labels and shipping needs.
  • We currently fulfill orders out of our home office.
  • Customer service is done via emails.
  • We currently use Klaviyo, and we have an email marketer that runs email campaigns for us. We pay the email marketer 10% of sales from emails generated. It is up the buyer if they would like to continue using the email marketer we currently have, or use their own.



  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Inventory on hand or on order at the time of closing
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • e-Commerce platform accounts
  • Google Adwords

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Jonathan Liu

Verified Account

United States

My wife and I started this businessin May 2017 because we wanted to give ecom a shot. We were looking for an online stream of revenue, and decided to try dropshipping as we had friends in the industry who did well with it.

It took us about 3 months of testing different products and spending well over $10,000 of adspend to finally have a seasoned pixel on FB and consistent sales.

We discovered our store is seasonal (Q4) but understand our audience very well and have strong indicators of our next winning product for the new season.

We are both passionate in the spiritual and energy healing world, and are planning to pursue our dreams of creating an online Spiritual and Energy Healing Practice, and that is why we are selling our store. (To gain capital for our next adventure in life and business together.)