Bones Outfitters

Business Model
Sports and Outdoor


Asking Price
Print on Demand Fishing T Shirt Business
This business owner has manually entered their financials

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Business Description

With a deep passion for fishing and the outdoors, we had a vision to build the best quality fishing shirts out on the market. Knowing the quality of material that we can produce is not only better feeling, but also having a higher UV Protection factor than ALL of our competitors, we decided to build our own brand and grow a following. We saw a big need in the UV Performance Fishing shirt market and found an extremely reliable US manufacturer who is capable of handling all of our production and even handle all of the drop shipping for our orders. Having a lot of experience in online advertising, we've built the brand and developed the online presence without sparing any expense. Bones Outfitter has been featured in some of the top fishing magazines/websites (Coastal Angler, Florida Sportsman, Simply the Best to name a few), as well as being worn by multiple world record holders who actively wear and advocate the brand.

How does your business make money?

We make money from selling fishing t shirts online through our website

Why should someone buy this business?

Anyone with Facebook marketing experience could likely take this store to the next level, which its waiting and ready to attain. With very little Facebook marketing experience we've generated $170K in sales in only a few short months. Our team will help with any training and on boarding needed to bring the new owner up to speed and set up for success. We just don't have the time to focus on this project, so our loss is quite literally your gain...Business is being sold at a 40% discount from valuation price

How can the future owner improve this business?

If we were not interested in selling the business, we would be focusing heavily on social marketing, developing additional promotions to entice new customers, develop a few seasonal product/designs to swap out as the seasons change. Additionally, we would continue exhibiting at nautical festivals and boat shows to further get the name out and subsequently move more product. We have developed a comprehensive marketing plan to continue growing the business, which will also be presented to the buyer upon purchase.

Business Strengths

  • Brand and Community Loyalty
  • Low Return Rate
  • Low Time Commitment Required
  • Positive Customer Reviews
  • Strong Manufacturing Relationships

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Advance or Explore Retail / Distribution Partnerships


Customer Support / Service - 2 hours a week
Launching New Products
Order Fulfilment
Product Sourcing and Design
Adwords Maintenance - FB, Google - 1 hour per week


  • Adroll
  • Email Marketing
  • Facebook Advertising



Seller Notes

Reason for selling:

I also own an Advertising Agency and have had little to no time to manage this business.



  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Registered trademarks
  • Relevant email accounts
  • Social media accounts
  • Toll-free numbers
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Private Seller

Ricardo Rohaidy

United States

We have taken a lot of time comparing and testing numerous systems and have since optimized the business to be run extremely efficiently. All of the tools and systems we use have extensive tutorials and an extremely short learning curve making this business one that anyone could take on and learn very quickly. Our website management system, email systems, retargeting tool and social media business manager make running this business not only enjoyable, but they create a ease of use that is something anyone with a little computer skills can pick up and become proficient at running.

Contact Seller