Business Model
Design and Style


Asking Price
This well-established premium German brand sells exclusive jewellery in the firefighter niche (target audience > 1.3 Mio people). Easy to manage with very little effort.
This business owner has manually entered their financials

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Business Description

EINSATZGEIL is an e-Commerce brand that sells exclusive jewellery, including necklaces and bracelets, specifically to German firefighters. With more than 3000 happy customers, the brand has established its position as a leader in the firefighter jewellery niche. Customers are mainly volunteer firefighters who are very proud to wear the jewellery. They have the option to add an engraving to personalize their product.

How does your business make money?

From selling jewelry in the firefighter niche on a Shopify store, Amazon and via a B2B partnership.

Why should someone buy this business?

The business has very stable operations, which are turn key from supplier to end customer fufillment. The website is easy to use (Shopify) and has a strong, growing database of customers.
If you want to get into a niche with a very enthusiastic and engaged audience, low competition and large growth potential, then this is the perfect store for you. It is very easy to operate and requires less than 8 hours per week to manage.

How can the future owner improve this business?

The store already has a strong and loyal customer base. Because of this, you can definitely improve the business by adding to the product range. My customers are always looking for new, high-quality products where they can showcase their pride as a firefighter. This brings a lot of potential growth for the business by selling new products to an existing customer base.

Business Strengths

  • Brand and Community Loyalty
  • High levels of Automation
  • Low Return Rate
  • Outsourced Order Fulfilment
  • The Business Is Currently Growing

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Advance or Explore Retail / Distribution Partnerships

Key day-to-day operations

  • Customer Support / Service
  • Product Sourcing and Design
  • Adwords Maintenance


  • Email Marketing
  • Facebook Advertising
  • Instagram Advertising




  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Registered trademarks
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Private Seller

Dominik Schreiber


my name is Dominik, I'm from Austria.
I built this store about 3 years ago because I'm a passionate firefighter and I saw that there is almost no jewelry for german firefighters.
I started with one product and now the portfolio grew up to 5 products, and 5 new products will be launched soon!

Although the store is going pretty well - we get very nice feedback and reviews on all plattforms - I want to sell it because I'm not feeling very good with it anymore. Things have changed, my enthusiasm to the firefighter niche disappeared and I want to invest my time and energy into other projects that I'm more passionate about.

The store definitely has a lot of potential because the audience is big (more an 1.3 Million german speaking firefighters!) and they are VERY passionate and like to show that to others by wearing firefighter jewelry.

Feel free to contact me for any questions :)

Btw: All numbers in the PL statement are in euro. For the listing numbers I calculated it to USD

Contact Seller