Flippa
SOLD!
Business Name

Black Alice

Business Model
e-Commerce
Industry
Design and Style

$3,000

Asking Price
Multiple 0.8x
Designer lingerie drop-shipping store with a predominantly UK customer base and 100% organic traffic.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2017
Full-Time Staff
Owner Operated
Annual Revenue
$12,891
Annual Expenses
$9,337
Annual Net Profit
$3,554
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019
Revenue $1,264 $876 $2,179 $1,545 $1,665 $950 $1,449 $1,170 $102 $781 $410 $501
Expenses $974 $763 $1,759 $1,129 $1,087 $406 $1,010 $811 $353 $420 $253 $373
Net Profit $290 $113 $420 $416 $578 $544 $439 $359 -$251 $361 $157 $128
Month Pageviews Users
September 2019 41,642 5,567
August 2019 41,795 5,328
July 2019 34,626 4,680
June 2019 34,448 4,770
May 2019 55,558 10,503
April 2019 51,453 7,077
March 2019 52,921 7,186
February 2019 52,378 7,128
January 2019 54,682 7,842
December 2018 58,736 7,998
November 2018 54,237 7,689
October 2018 48,161 6,683

Note: Traffic data was provided on 02 October 2019. Enquire for more recent data.

Business Description

Black Alice is a lingerie store with a predominantly UK customer base. The business is run on a complete drop ship model with a very reliable and helpful UK based supplier. The vast majority of this business is automated and international sales are limited primarily by marketing efforts.

How does your business make money?

We make money by drop shipping directly to consumers. No inventory is ever held, it is fulfilled from a warehouse in the UK on demand. Margins vary by product but are typically between 30-40%.

Why should someone buy this business?

There is a very strong opportunity for someone with experience in ads or SEO to improve sales, either within the existing UK customer base or internationally. Very little effort has been put into ads so far, and over 700 customers have opted-in to an email subscription that so far hasn't been utilized.

Why are you selling this business?

Due to life circumstances I haven't been able to invest much effort into improving this business. I've decided to sell it in order to improve my focus on some unrelated projects since I no longer have time for both.

Business Strengths

  • Key Words Ranking
  • Evergreen Niche
  • Turn-key Operations

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts

Key day-to-day operations

  • Order Fulfilment

Marketing

  • SEO

Assets

  • Brand assets
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Social Media

Facebook
2.6K followers
Twitter
0 followers
Instagram
23 followers

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Not Included

About the Seller

William Huba

Verified Account

United States