Black Alice

www.blackalice.co.uk

Business Model

e-Commerce

Industry

Design and Style

$3,000

Asking Price

Multiple 0.8x

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Designer lingerie drop-shipping store with a predominantly UK customer base and 100% organic traffic.

This business owner has manually entered their financials

This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location

United States

Date of Founding

2017

Full-Time Staff

Owner Operated

Annual Revenue

$12,891

Annual Expenses

$9,337

Annual Net Profit

$3,554

Evidence of Revenue

View Revenue

Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Financials

Month	October 2018	November 2018	December 2018	January 2019	February 2019	March 2019	April 2019	May 2019	June 2019	July 2019	August 2019	September 2019
Revenue	$1,264	$876	$2,179	$1,545	$1,665	$950	$1,449	$1,170	$102	$781	$410	$501
Expenses	$974	$763	$1,759	$1,129	$1,087	$406	$1,010	$811	$353	$420	$253	$373
Net Profit	$290	$113	$420	$416	$578	$544	$439	$359	-$251	$361	$157	$128

Traffic

Month	Pageviews	Users
September 2019	41,642	5,567
August 2019	41,795	5,328
July 2019	34,626	4,680
June 2019	34,448	4,770
May 2019	55,558	10,503
April 2019	51,453	7,077
March 2019	52,921	7,186
February 2019	52,378	7,128
January 2019	54,682	7,842
December 2018	58,736	7,998
November 2018	54,237	7,689
October 2018	48,161	6,683

Note: Traffic data was provided on 02 October 2019. Enquire for more recent data.

Business Description

Black Alice is a lingerie store with a predominantly UK customer base. The business is run on a complete drop ship model with a very reliable and helpful UK based supplier. The vast majority of this business is automated and international sales are limited primarily by marketing efforts.

How does your business make money?

We make money by drop shipping directly to consumers. No inventory is ever held, it is fulfilled from a warehouse in the UK on demand. Margins vary by product but are typically between 30-40%.

Why should someone buy this business?

There is a very strong opportunity for someone with experience in ads or SEO to improve sales, either within the existing UK customer base or internationally. Very little effort has been put into ads so far, and over 700 customers have opted-in to an email subscription that so far hasn't been utilized.

Why are you selling this business?

Due to life circumstances I haven't been able to invest much effort into improving this business. I've decided to sell it in order to improve my focus on some unrelated projects since I no longer have time for both.