Business Name

Fit Girls Land

Business Model
Sports and Outdoor


Asking Price
Multiple 1.0x
eCommerce store selling branded leggings and activewear for women. Over $320k in Sales in 10 months and $60k of Profit!
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month February 2019 March 2019 April 2019
Revenue $23,502 $31,269 $55,355
Expenses $19,456 $25,500 $43,013
Net Profit $4,046 $5,769 $12,342
Month March 2019 April 2019 May 2019
Pageviews 83,923 154,307 30,957
Users 28,172 55,188 9,016

Note: Traffic data was provided on May 10, 2019. Enquire for more recent data.

Business Description

Fit Girls Land is an e-Commerce business that sells high-quality activewear for women. We have over 10k happy customers who enjoy our products and use them for their daily workouts. We have been a source of motivation for many ladies by giving them more power and enthusiasm to reach their body goals.

How does your business make money?

The business dropships branded womens leggings and other activewear clothing products. The business advertises heavily on Facebook to acquire new customers.

Why should someone buy this business?

The business model is proven and easily scalable with an increased advertising budget. Utilizing social influencers and adding additional products are two big growth opportunities.

How can the future owner improve this business?

The business can be improved by investing more in advertising, offering a good customer service and low shipping time.

Why are you selling this business?

The owner is looking to get this business off of his plate as he owns a handful of other eCommerce stores that require his day to day involvement.

Business Strengths

  • Brand and Community Loyalty
  • Large Customer Database
  • Outsourced Order Fulfilment
  • Scalable Business Model
  • Low Acquisition Cost for New Customers

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Increase Basket Size Per Customer

Key day-to-day operations

  • Customer Support / Service
  • Launching New Products
  • Managing Inventory
  • Order Fulfilment
  • Content marketing


  • Email Marketing
  • Facebook Advertising
  • Google Adwords



  • Brand assets
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Sale Away

Verified Account

United States

SaleAway is an online business brokerage focusing on websites and online businesses worth approx. $50k-$3mm+. SaleAway was founded after 3 individuals with strong financial backgrounds decided to combine their two passions: online business and buy-side/sell-side finance.