Business Name


Business Model


Asking Price
Pixel2life is one of the web's oldest tutorial search indexes in the world, established in 2003 and features a custom built CMS, website, tutorial listing and publishing system.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month Pageviews Users
September 2019 2,879 1,259
August 2019 3,784 1,562
July 2019 4,000 1,641

Note: Traffic data was provided on 26 September 2019. Enquire for more recent data.

Business Description

We are a free index allowing webmasters to list their tutorials for free, as well as write and publish their tutorials on our custom authoring tool. Advertisers can also purchase advertising via a custom ad tool and forums. The site also includes a credit system, forums, and a fully custom built CMS.

How does your business make money?

The site has always relied on advertising revenue but the site was sold in 2009 to new owners that left the site on autopilot and did not update anything over the last 8 years. The site was then returned to me (the original owner) in 2018 and I spent around $500 on fixing major bugs and broken pages and cleaning out the spam and spam accounts from the forums and cleaning up the tutorial databases. No optimization of the ads or ad spots has been done whatsoever, no revenue claims are being made for this sale. At the height of the site's popularity in 2007, the site was averaging 30k visits per day with revenues exceeding 10k per month.

Why should someone buy this business?

Pixel2life was a household name among designers, webmasters and web programmers for years, and was considered the best online tutorial community catering to beginners to professionals. The brand itself is still widely known and could be revived by someone with the time and resources to do so. I would recommend a buyer with the ability to do their own programming or has access to low rates for dev and with some dedication and TLC, this site will earn revenue again. I also have some business ideas for a new owner if they are interested, which would lean away from ad or affiliate revenue.

Why are you selling this business?

The site was sold in 2009 to a local company that promised to build the site beyond it's current success. Instead they left the site on autopilot until the traffic and revenues dropped significantly. Last year they contacted me and asked if I wanted the site back at minimal cost, to which I accepted. I then spent $500 in outsourcing to update major issues on the site with the intention of further development and reviving the site but I just do not have the time due to my full time job. I would love to see someone take this legendary site and breath new life in to it.

Business Strengths

  • Brand and Community Loyalty
  • Large Customer Database
  • Length of Operation in Niche
  • Well Established and Unique Brand
  • Overall Market Size

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams
  • Develop New Features

Key day-to-day operations

  • Website Maintenance
  • Programming / Development


  • SEO
  • Word of Mouth


  • Brand assets
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Daniel Richard

Verified Account


My name is Dan Richard and I have developing websites and online communities since 1997 and was a freelance web designer until 2009. I currently work as a director for a large web provider and spend my downtime fishing and producing fishing vlog content on YouTube. I am the founder of Pixel2life Studios and the Pixel2life Tutorial Index, as well as many other sites that have come and gone. I have a blog at www.danrichard.com but I mainly focus on company work and the great outdoors.