Business Name


Business Model


Asking Price
Estalee builds classroom engagement tools to help teachers teach better, and students learn better.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month June 2019 July 2019 August 2019
Revenue $0 $0 $0
Expenses $23 $24 $129
Net Profit -$23 -$24 -$129
Month Pageviews Users
July 2019 3,096 51
August 2019 3,888 443
September 2019 14,462 2,408

Note: Traffic data was provided on 21 September 2019. Enquire for more recent data.

Business Description

Estalee builds classroom engagement tools for the higher education. We currently offer two products, Attendee for Attendance, and HandsDown for in-class Question and Answer.

How does your business make money?

Estalee is not profitable, but has great potential to be. We currently have plans to introduce a monthly subscription plan for Students and Professors.

Why should someone buy this business?

Estalee has nearly one thousand users who have and are currently using the platform to take attendance. It is one of the most easy to use, intuitive, and highly feature rich attendance platforms available. Adding 30 new users is as easy as getting one professor to signup and use it with their courses. As a result, the bigger the classroom, the greater the potential to increase revenue.

With the HandsDown feature, it will be easily monetizable with abundance of Ad real estate available.

Estalee is name to remember! It is catchy, beautiful, and has roots in Spanish, Portuguese, Cape Verdean, and American cultures. Buying Estalee will give you a domain name like no other.

We also have $20,000 in Google Cloud Credit provided by the Google Cloud program for startups, that is available until July 2020. We are looking for someone ready to move the existing services over and take full advantage of this opportunity.

Why are you selling this business?

We see a lot of potential with Estalee, but at the same time we lack the resources to take advantage of this potential. For example, we want to acquire new users but with very little time to spread amongst development and marketing it has become something that is hard to do. We also plan to introduce a subscription service, but due to working full-time as a Software Engineer, and working on existing features, this has become a significant bottleneck. Lastly, with the addition of new users and increased usage, the platform has become more expensive to maintain, especially with no revenue coming in. We currently spend around $50 a month on Digital Ocean to keep the servers up, but in reality we need around $120 a month if not more. We would like to move over to Google Cloud because of the credits we have, but this will cause significant disruption since the site is actively being used. We hope to pass Estalee to a team ready to help it reach maximum potential.

Business Strengths

  • Large Customer Database
  • Lots of Repeat Customers
  • Scalable Business Model
  • Low Acquisition Cost for New Customers

Opportunities for a new owner

  • Launch New Products
  • Introduce Further Revenue Streams
  • Improve Customer Service

Key day-to-day operations

  • Launching New Products
  • Website Maintenance
  • Programming / Development
  • Content marketing


  • Email Marketing
  • Facebook Advertising


  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Not Included

About the Seller

Flavio Andrade

Verified Account

United States

I'am a Software Engineer from Boston, with an entrepreneurial spirit. I have been developing web applications for nearly three years. It is a passion for me, and something I always look forward to doing.
Looking forward to hearing from you!