Facts and Figures
We are an online Baby and Kids retail store. Our brand focus is Street, Surf and Skate fashion for kids. The business is 100% online, we do not trade out of bricks and mortar store. As a result, overheads are kept lower which is passed onto the customer via sales, discounts and lower retail price. We offer a price beat guarantee.
Additionally, a sub-brand has been built. This is a kids denim brand. Manufacturing relationships have been set, with 3 products currently on sale.
How does your business make money?
Selling products online
Why should someone buy this business?
The business can be run part-time, with the flexibility to put in as many hours as you would like. The business can be run out of any location - we often work out of the local cafe ;).
The business is now 3 years old, and starting to break even. This means, given the current revenue trend, we expect the company to start posting profits over the next year. The business has been in a customer acquisition phase for 12 months.
The ceiling is unlimited. The $3B industry is screaming for an "ASOS for Kids". A one-stop shop for mums to buy cool kids shoes and clothing, at a reasonable price.
The company is priced to sell - fast. The inventory, digital assets and social following alone are worth more than the sale price. This is a great opportunity for someone to start trading immediately, with a 2-year head start.
How can the future owner improve this business?
We have a roadmap of improvements that can help improve the revenue over the short-term. These include the following:
Build your own manufacturing brands. Margins as a retailer are generally 35-40%. This can be increase to 70-80% by manufactoring your own product.
Improve Onsite SEO - we have a SEO plan that is yet to be executed. This is a quick way to improve traffic, which is equal to revenue $$$.
Improve Offsite SEO - build a program of incoming links.
Implement a Blog - generate traffic to the site via content marketing.
Localise the site. Currently .com selling mainly to Australian customers. Rollout personalised updates to international countries. Our plan was to start with New Zealand. With medium-term rollouts to Singapore and US.
Increase marketing reach. We currently complete AdWords with great success. Rollout Facebook Advertising.
Increase the range of products online. We have Hanes (Bonds) approved, however are yet to purchase from them.
- Key Words Ranking
- Customer Service
- Scalable Business Model
- Turn-key Operations
- Overall Market Size
Opportunities for a new owner
- Launch New Products
- Start Selling into New Markets
- Improve Current Marketing Efforts
Key day-to-day operations
- Customer Support / Service
- Launching New Products
- Order Fulfilment
- Product Sourcing and Design
- Content marketing
- Email Marketing
- Facebook Advertising
- Brand assets
- Custom technology
- Customer databases
- Existing manufacturing relationships
- Hosting accounts
- Inventory on hand or on order at the time of closing
- Marketing materials and collateral
- Relevant email accounts
- Social media accounts
- Website files, source code and content
- e-Commerce platform accounts
- Google Adwords
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
36 year old Entrepreneur within the Digital Sector. Worked within large Digital Agencies. Love the startup scene!