Facts and Figures
TVfacile.it is an online portal business that operates in the Digital and Online TV industry in Italy. Founded in 2009 and incorporated in the in United Kingdom in 2018, this business currently enjoys Avg. 350k sessions per month, Avg. Revenue /month $3,000 and delivers Avg. Profit /month $1,700 with massive room for growth and optimisation.
We help Italian TV viewers make the most of their terrestrial, satellite and online TV services. Operating since 2009, digitaleterrestrefacile.it is the reference website for practical how-tos, guides, content discovery across all TV services in the Italy. Its 700+ articles are at the top of Google organic search and drive on average 350k sessions per month.
How does your business make money?
AI optimised adv (Ezoic), affiliate partnerships (Amazon, Perform Group)
Why should someone buy this business?
To leverage the unsatisfied demand for practical help due to upcoming technical changes in the Italian digital television system (DVB T2 switch off) and to explosive growth of online and OTT TV. With Netflix users in Italy doubling from 4.3M to 8.3M in 2018, and a new digital terrestrial switch off on its way in 2020, the website has massive room for growth. We secured a more comprehensive and user friendly domain (tvfacile.it) and launched a new UI to transition from a digital terrestrial TV focused website to a multiplatform TV portal. We have a team of expert writers plus a number of partnerships that drive constant revenue stream, include a one year long with AI driven optimised ads Ezoic (requires 6+ month to optimnise). However, we lack the skills to take this website to its full potential.
How can the future owner improve this business?
Despite an excellent SEO positioning (90%+ from organic search), traffic quality is currently low, and it undermines monetisation. Bounce rate is at 80%, time on site slightly more than a minute. We have a team of 3 expert writers, we have heavily invested during the last year to relaunch the website, but we lack the capabilities to complete the transition to a multiplatform TV portal, optimise the site and fully monetize the property.
- Key Words Ranking
- Evergreen Niche
- High Profit Margins
- Length of Operation in Niche
- Scalable Business Model
Opportunities for a new owner
- Improve Current Marketing Efforts
- Introduce Further Revenue Streams
- Develop New Features
Key day-to-day operations
- Managing Staff
- Launching New Products
- Website Maintenance
- Programming / Development
- Content marketing
- Brand assets
- Contracts (written or verbal) with customers and suppliers
- Custom technology
- Hosting accounts
- Social media accounts
- Website files, source code and content
- e-Commerce platform accounts
- Google Adwords
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
Expert in Digital TV, interactive and online since 2000. Professor in Digital TV and Online TV innovation, collaborator for various online properties as Digital TV expert, and author of 9 books about Digital TV.