Business Model


Asking Price
Amazon affiliate site in the digital piano niche.
This business owner has manually entered their financials

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019
Revenue $1,099 $1,022 $681
Expenses $75 $0 $0
Net Profit $1,024 $1,022 $681

Business Description

PianoReport has reviews and showcases digital pianos and accessories for digital pianos. We purchased this property a year ago here on Flippa (https://flippa.com/9549960-pianoreport-com) for $49,500. The site has consistently ranked for keywords in the piano niche and brings in a nice, steady stream of income. The piano niche is lucrative, with people regularly buying $1000+ pianos, resulting in a terrific RPM for our traffic.

Unfortunately, since our purchase one year ago, we focused more on other properties that we determined have greater potential (can be expanded to more topics). We did publish a few articles every month, which resulted in approximately 10% more traffic than what the site was getting when we bought it. We haven't done a very good job of finding good products on Amazon to link to. Many articles have links to products that no longer exist on Amazon or are older versions. Updating this should help the future owner increase profits.

How does your business make money?

Amazon Affiliates

Why should someone buy this business?

The site is generating over $1,000/mo with practically zero work from us. We've spread ourselves a bit too thin with all the websites we've built and we simply cannot give this site the attention it deserves. Updating the top articles and publishing new content would go a long way in improving revenue.

How can the future owner improve this business?

There are some pretty good buyers guides on the site that could definitely use an update to showcase newer models. You could also look into other instrument niches to expand outside of the piano niche.

A couple other ideas we entertained that did not get executed:

1) We wanted to build a piano teacher directory. In exchange for the additional visibility, a teacher could display a badge on their website saying they are a pianoreport accredited instructor, further boosting our SEO rankings.
2) Similar to pianomart, you could in theory allow people to list their old pianos and take a small cut as an additional revenue stream.

Business Strengths

  • Key Words Ranking
  • Evergreen Niche
  • High Profit Margins
  • Passive Revenue
  • Strong Recuring Revenue

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Develop New Features

Key day-to-day operations

  • Content marketing


  • Affiliate Marketing
  • SEO




  • Domains
  • Website files, source code and content

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Private Seller

Marat Nigmatzyanov

United States

We are a digital marketing agency specializing in PPC & SEO.

Contact Seller