Business Name

Life Purpose App

Business Model


Asking Price
Multiple 7.4x
The Life Purpose App has been making a consistent net profit of over $8,000 per year for the last nine years via web, iOS, and Android, and has a customer database of over 30,000.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month May 2019 June 2019 July 2019
Revenue $1,726 $1,382 $1,624
Expenses $863 $691 $812
Net Profit $863 $691 $812
Month June 2019 July 2019 August 2019
Pageviews 29,083 38,543 37,588
Users 2,168 1,990 2,006

Note: Traffic data was provided on 29 August 2019. Enquire for more recent data.

Business Description

The Life Purpose App is based on the book The Life You Were Born to Live, by bestselling author Dan Millman (“Way of the Peaceful Warrior”, along with 17 other books). It has a web, iOS, and Android app. Its purpose is to share the Life-Purpose System, a system that provides uncanningly accurate information about a person based on their date of birth.

How does your business make money?

The Life Purpose App sells one-time upgrades for USD $9.99. The upgrade unlocks the complete version of the Life Purpose App.

Why should someone buy this business?

This is the perfect passive-income generating machine. Aside from only requiring periodic updates (as technology evolves), no additional work is needed. Included is the entire source code, a customer database of 30,000 people, as well as the premium social media handle @LifePurposeApp.

The prospective buyer needs to be a full-stack developer (or periodically out-source development) and be approved — after a trial and transition period — by both myself, the seller, as well as by Dan Millman, the primary client and author upon whose work the Life Purpose App is based.

Why are you selling this business?

I’m full-time engaged in a startup and can no longer devote even a fraction of my time to side projects.

Business Strengths

  • Brand and Community Loyalty
  • Customer Service
  • High Barrier of Entry to Market
  • High Profit Margins
  • Large Customer Database

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Develop New Features

Key day-to-day operations

  • Customer Support / Service
  • Bookkeeping
  • Programming / Development


  • Email Marketing
  • Twitter
  • Word of Mouth


  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Martin Adams

Verified Account


Full-stack software engineer.