Business Name


Business Model
Sports and Outdoor


Asking Price
Multiple 1.3x

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E-com store in the tactical, outdoor and military niche. Consistent sales, over $215K+ in revenue in 1.5 years, $65K in net profit. Huge opp to grow via email marketing campaign!
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month May 2019 June 2019 July 2019
Revenue $3,087 $2,633 $13,387
Expenses $2,811 $2,255 $11,543
Net Profit $276 $378 $1,844
Month Pageviews Users
August 2019 9,164 5,256
July 2019 24,601 13,053
June 2019 4,695 2,251

Note: Traffic data was provided on 22 August 2019. Enquire for more recent data.

Business Description

We are a mid niche store selling products in the tactical, outdoor and military niche since February 2018 with over +$215K revenue and $65K profit.

How does your business make money?

Selling products through online marketing:
Facebook Ads
Instagram (using both influencer and Ads)
Google Ads
Please note that other platforms of ads such as Snapchat / E-mail list has not been used to generate revenue so that is an opportunity for a new owner to boost revenue.

Why should someone buy this business?

We are a mid niche store selling products in the tactical, outdoor and military niche since February 2018 with over +$215K revenue and $65K profit.
The store is in top 1% of all stores (in terms of traffic) that launched the same week in Feb. 2018.
The store’s 3.6x ROI on advertising spend is promising for any future business owner.
The store has seasoned pixels, email list, products, ads, audience and website optimized for a new to hit the ground running.
The store has a lifetime conversion rate of 1.8%, which is higher than other online stores (1.79%) in the same niche.
The email list contains targeted high-end customers who are willing to pay top dollars (The store has an average-order-value of US $70).
Products are purchased at a discounted price than public and the relationship to the seller is transferable.
Although it's a dropshipping store, it has the brand feel with all the products being very congruent. The branding aspect can be improved further.

Why are you selling this business?

I have been working hard on building another physical business for the past few months. It now requires some extra capital for operations which is why I am interested to sell this store.

Business Strengths

  • High Profit Margins
  • Low Return Rate
  • Scalable Business Model
  • Strong Manufacturing Relationships
  • Low Acquisition Cost for New Customers

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Customer Support / Service
  • Order Fulfilment


  • Facebook Advertising
  • Google Adwords
  • Instagram Advertising




  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Marketing materials and collateral
  • Social media accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.



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