Business Name


Business Model
Home and Garden


Asking Price
Multiple 1.7x
PupLore is an informational content website geared towards dog owners that earns ad and affiliate revenue.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month August 2020 September 2020 October 2020 November 2020 December 2020 January 2021 February 2021 March 2021 April 2021 May 2021 June 2021 July 2021
Revenue $844 $1,118 $1,721 $1,507 $1,597 $1,549 $720 $911 $854 $727 $663 $587
Expenses $36 $26 $26 $26 $26 $26 $26 $26 $27 $26 $26 $26
Net Profit $808 $1,092 $1,695 $1,481 $1,571 $1,523 $694 $885 $827 $701 $637 $561
Month Pageviews Users
July 2021 18,233 14,286
June 2021 14,801 11,824
May 2021 14,803 12,409
April 2021 16,592 14,354
March 2021 18,951 17,006
February 2021 18,251 15,775
January 2021 32,421 28,406
December 2020 27,691 24,524
November 2020 24,548 21,769
October 2020 27,755 24,286
September 2020 20,833 17,992
August 2020 21,101 17,181

Note: Traffic data was provided on 04 August 2021. Enquire for more recent data.

Business Description

Puplore.com was started in Aug 2018 from a site that was previously top10bestdogfoods.com. I rebranded and redirected the old site/domain to Puplore.com at that time.

Top10BestDogFoods.com is still being redirected and is included in the sale. The previous owner had some Quora and Reddit links that still remain and is why I have left the redirect in place.

I have not done any active link building on either domain.

Puplore has grown a lot since then but it needs a new owner that has the time and resources to continue adding new content.

Half of the existing articles were on the original site and the other half were written by professional dog owning writers.

I recently rebuilt the site using only Gutenberg (previously was build with a page builder) to increase the site speed and reduce the source code throughout the site. It passes all core web vital tests and has a 100% page experience score.

The premium license for WP Rocket, Wordfence and ShortPixel will NOT be included in the sale. I will add another caching plugin downgrade the Wordfence license to the free version prior to the transfer. The site is also currently connected to a cdn but that will be disconnected prior to the transfer as well.

How does your business make money?

The sites earns through Mediavine ads and Amazon predominately. The current traffic levels are below Mediavine's site requirement so the new owner will need to establish a new ad network to work with - most likely Ezoic unless you already have a site with Mediavine and can combine them.

I decided to sell this now before Q4 when ad earnings are the highest so you can have time to get new ads setup and earning prior to that.

I used to utilize Chewy for dog food links but recently have tested out replacing those with Amazon. So that is another avenue to explore once you take the site over.

There are two dog food articles that are reviews with nice payouts that infrequently get conversions so that is another window of opportunity to expand on.

Why are you selling this business?

I am selling PupLore because I have other sites and projects that I am the face of that are requiring more of my time and I am looking to invest the funds into an offline business.

The timing is right to sell it as I have worked hard to get articles rankings more evening than they were in the past and the earnings have been more stable because of that.

A new owner will be able to build upon that foundation and no doubt increase the traffic and earnings especially with Q4 approaching.


  • Brand assets
  • Domains
  • Website files, source code and content

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Drew E

Verified Account

United States