Business Name


Business Model


Asking Price
Multiple 2.8x

+ $1,000 Inventory

Real estate tech-enabled brokerage powered by an off-market proprietary algorithm with 85% predictive accuracy.
This business owner has connected their financials with QuickBooks Online
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month July 2020 August 2020 September 2020 October 2020 November 2020 December 2020 January 2021 February 2021 March 2021 April 2021 May 2021 June 2021
Revenue $588 $0 $18,997 $7,873 $49,443 $29,529 $15,255 $13,705 $34,603 $0 $24,625 $87,029
Expenses $7,014 $5,668 $9,529 $10,724 $33,233 $31,447 $1,973 $24,191 $26,403 $5,778 $6,660 $69,683
Net Profit -$6,426 -$5,668 $9,468 -$2,851 $16,210 -$1,918 $13,282 -$10,486 $8,200 -$5,778 $17,965 $17,346
Month Pageviews Users
January 2021 485 88
November 2020 1,135 127
December 2020 1,142 144
June 2021 581 299
February 2021 1,305 239
October 2020 2,009 226
March 2021 872 417
May 2021 968 511
August 2020 2,318 365
September 2020 4,729 363
April 2021 1,135 574
July 2020 6,043 768

Note: Traffic data was provided on 27 July 2021. Enquire for more recent data.

Business Description

Plug and Play real estate brokerage based in Illinois powered by an off-market proprietary algorithm with tested 85% predictive accuracy. Custom Ruby on Rails platform enables hundreds of thousands of property pages to be loaded directly from MLS databases and users to create property pages. Custom backend enables for admins to update tens of thousands of property pages with a couple clicks, lifestyle search questionnaire pages, and approve new claimed homes.

✅ 115K Impressions (Web), 528 Clicks (web) and 5.94K Pages with First Impressions (estimated as per Google) with $0 in marketing spend in May.
✅ $14M+ across 20+ Property Sales with 5 star reviews across Google, Zillow, Realtor.com. Most recently represented buyers on a $2M+ home.
✅ Custom Ruby on Rails platform that took 1+ year in development costing over $100K in capital expense. U.S. based quotes on a similar platform are $300K+.
✅ Custom marketing collateral, branding, and several PR mentions for this licensed tech-enabled brokerage. Granted trademark.

We are structured as an LLC and have a license to practice real estate in the state of Illinois. We also have a partner broker in Kentucky (#1 in his office, #22 in Lexington, #78 in all of KY). Our proprietary algorithm has been tested independently and allows for us to add off-market properties on our website through the upload of a CSV with property information, which pulls the images from Google street view automatically. Our professionally designed AWS redshift databases allow for us to quickly query property information.

How does your business make money?

Potential customers include buyers and sellers, institutional buyers, data to real estate brokerages or lenders, and marketing optimization through an owners propensity to sell being utilized in the algorithm.

Why are you selling this business?

I have taken a full-time role. However, the tech, algorithm, customer lists, and brand that was built over the last 2 years can be supercharged by an acquirer. I want to see Company succeed in big ways, and this is the best way to get it there.




  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Policy and Process documents
  • Registered trademarks
  • Relevant email accounts
  • Social media accounts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Social Media

Mailing List
500 email addresses

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Danyal Ali

Verified Account

United States