Business Name

Vegan Bits

Business Model
Health and Beauty


Asking Price
Multiple 5.3x
This 12-year-old content site on the vegan lifestyle receives $10k monthly visitors, has $16k Instagram followers, generates revenue of approx. $100 per month through Ezoic.
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This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month May 2019 June 2019 July 2019
Revenue $89 $80 $62
Expenses $0 $0 $0
Net Profit $89 $80 $62
Month Pageviews Users
June 2019 11,347 9,414
July 2019 8,675 7,145
August 2019 3,756 3,106

Note: Traffic data was provided on 17 August 2019. Enquire for more recent data.

Business Description

VeganBits.com (http://www.veganbits.com) was started in 2007 as a labour-of-love by my wife and me. It is a food, health, and news blog dedicated to the vegan lifestyle. The site provides visitors with information on the vegan way-of-life, helpful tips, recipes, news, videos, advice, and recommendations on plant-based food, health-related issues, and environmental issues. Vegan Bits also provides comprehensive reviews of related products. All of the articles were written by me and my wife. There are numerous, comprehensive, well-researched articles about all aspects of veganism. Several of these articles rank very highly on Google. It receives 10,000 monthly visitors.

There is an associated Vegan Bits Instagram account, with nearly 16,000 followers, all of which were acquired naturally; none were paid for. The Instagram account is growing rapidly, having amassed nearly 16,000 followers in just two years. Much of the discussion on current vegan issues and products occurs here with followers clicking over to the website.

August 2018: 11,177 visits | USD$95.24

September 2018: 9,517 visits | $74.02

October 2018: 10,047 visits | USD$101.10

November 2018: 9,781 visits | USD$125.48

December 2018: 8,994 visits | USD$97.70

January 2019: 10,240 visits | USD$61.43

February 2019: 8,546 visits | USD$65.43

March 2019: 10,551 visits | USD$83.90

April 2019: 11087 visits | USD$85.76

May 2019: 10,080 visits | USD$83.18

June 2019: 8,051 visits | USD$79.04

July 2019: 7,759 visits | USD$61.95

How does your business make money?

VeganBits.com generates revenue primarily through ezoic (a Google-certified partner and the world’s largest ad-testing platform which allows digital publishers to streamline and automate the optimization of their ads, layouts, infrastructure, and more.) The site also makes money through affiliate marketing on Amazon.

Why should someone buy this business?

VeganBits.com is well-established, has a valuable 12-year-old domain, very good page authority, 10,000 monthly visitors, and a large community of active Instagram followers. The site generates almost $100 per month with minimal involvement. The vegan niche is growing rapidly. The Economist indicated that 2019 is “The Year of the Vegan.” New products appear on the market every week. There is a tremendous opportunity for growth in this niche.

The website is comprised of original, well-researched content and reviews. There are currently more than 1,400 pages of content including 67 product review articles. Many of these articles provide comprehensive research; several articles exceed 1,000 words. The opportunity to build on the site and grow the Instagram following is enormous. Products and services in the vegan and plant-based niche are rapidly gaining in popularity. The site provides a passive income stream and requires very little time commitment to maintain.

Why are you selling this business?

I started the Vegan Bits blog with my wife 12 years ago, when we first went vegan. Originally, we had no intention to market anything on our site, we were simply doing it as a way to learn about veganism. We both learn better by researching things (old school habits). We soon developed a community of dedicated followers. Over time, we were approached by vendors asking us to do product reviews. Then we put in a few Amazon affiliate links. With very little effort, we were bringing in enough to cover the expenses of managing our blog. Our thoughts were that, eventually one of us would quit our jobs and take this on full time in order to put some energy into actually making money. But as with all things, time passed, and we're both happy in our jobs, and while the blog and its related Instagram account are still something we believe in, neither of us actually has the time to grow it into what it could become, so it is time for you to take over Vegan Bits and bring it to its full potential.

Business Strengths

  • Key Words Ranking
  • Brand and Community Loyalty
  • Length of Operation in Niche
  • Low Time Commitment Required
  • Passive Revenue

Opportunities for a new owner

  • Capitalise on the Emerging Market
  • Introduce Further Revenue Streams
  • Improve or Outsource Operations

Key day-to-day operations

  • Design & Production
  • Website Maintenance
  • Content marketing


  • Instagram Community Management


  • Domains
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller


Verified Account

United States