Business Name


Business Model


Asking Price
Multiple 1.2x
10-year-old website sells practice exams for Google, Adobe, Facebook, and Microsoft certifications.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month May 2019 June 2019 July 2019
Revenue $2,669 $1,848 $2,124
Expenses $667 $527 $534
Net Profit $2,002 $1,321 $1,590
Month June 2019 July 2019 August 2019
Pageviews 67,312 60,406 49,674
Users 2,290 2,325 2,091

Note: Traffic data was provided on 28 August 2019. Enquire for more recent data.

Business Description

For sale is a 10 year old turn key website in the education niche. The business sells preparation materials for certifications exams offered by Google, Adobe, Facebook, and Microsoft. Customers purchase study guides and practice exams on the website and receive limited-time access to the materials. The business offers multiple pricing tiers, including a free trial. The business has succesfully worked with 30,000+ students and with multi-nationals such as KPMG, Adobe and Regus. Included in the sale is an email list of 45K past and present students. Monthly visitors averages to ~ 60K and profits 2k+.

How does your business make money?

We make money from selling access to study guides and practice exams that help people prepare for official certification exams from Google, Adobe, Facebook, and Microsoft. These practice exams were created by industry professionals and are the property of iPassExam.com.

Why should someone buy this business?

This is a great turn-key website with existing traffic sources, repeat customers, and minimal maintenance required. All accounts can be easily transferred to the new owner (MailChimp, AWS, CloudFlare, Gmail, etc.).

Monthly expenses...
MailChimp: $225
Amazon AWS: $145-$170
Affiliates: $92 (avg. past 12 months)

Payments are currently taken via Stripe and PayPal (the earnings screenshot is for Stripe only).

The site requires minimal maintenance, answering just a handful of emails per week from customers. Some of the official Facebook exams are changing at the end of Sept., so the new owner will want to update the exams on the website to reflect Facebook's changes.

The website used to generate over $10,000 per month just a couple years ago, but slowly started to decline as the owners were focused on other projects. There is lot of potential to bring this back to a very profitable asset again. Contact me if you would like more details on the historical revenue of the site.

Why are you selling this business?

I recently purchased this website as an interesting side project. I have some new opportunities with my main business that I want to take advantage of, so I'm looking to free up the cash again.

Business Strengths

  • High Profit Margins
  • Large Customer Database
  • Low Time Commitment Required
  • Passive Revenue
  • Well Established and Unique Brand

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Customer Support / Service


  • Email Marketing
  • SEO
  • Word of Mouth


  • Brand assets
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Kyle Sulerud

Verified Account

United States

I'm Kyle Sulerud, a Google Ads specialist offering training, software, and done-for-you services. You can find my main business at adleg.com and check me out on my linked social accounts.