Business Name

Concrete Minerals

Business Model
Health and Beauty


Asking Price
Multiple 3.9x

+ $83,800 Inventory

Well-established Clean Beauty Color Cosmetics Brand with large fanbase and tons of growth potential!
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
1 to 10
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month May 2019 June 2019 July 2019
Revenue $15,693 $9,393 $4,846
Expenses $9,008 $9,000 $4,000
Net Profit $6,685 $393 $846
Month June 2019 July 2019 August 2019
Pageviews 39,726 24,708 13,259
Users 5,425 4,563 2,838

Note: Traffic data was provided on 12 August 2019. Enquire for more recent data.

Business Description

A 10-year old clean makeup brand with a young, edgy demographic, specializing in color cosmetics, including eyeshadows and lip color! Vegan, cruelty-free, talc-free, preservative-free with several certifications available.

How does your business make money?

We currently sell eyeshadows, eye primer and lip tints via our Shopify store. Marketing efforts that are driving traffic include FB/IG ads, AdRoll and email campaigns.

Why should someone buy this business?

We built the bones of this incredible niche brand and have an extremely loyal, strong fanbase as a result -- including a mailing list of 68k+, thousands of verified customer reviews and user-generated content available for marketing purposes. We're ready for someone to take the lead and expand in ways we never could, including developing new products, website upgrades, launching on Amazon, ad spend for FB/IG ads (we have amazing results from the small amount of ad spend we've used previously), influencer partnerships and a rewards program. Most of all, expansion into U.S. retailers!

Why are you selling this business?

After several smaller attempts to grow the brand to the next level, I'm ready to find someone who possesses the experience and investment that I simply don't have myself. I'm ready to move on to my next venture, and I'm looking for someone who has a real passion in the beauty industry and understands the potential (especially specifically in the clean beauty market).

Business Strengths

  • Brand and Community Loyalty
  • Customer Service
  • High Profit Margins
  • Length of Operation in Niche
  • Scalable Business Model

Opportunities for a new owner

  • Launch New Products
  • Start Selling into New Markets
  • Improve Current Marketing Efforts

Key day-to-day operations

  • Managing Staff
  • Customer Support / Service
  • Design & Production
  • Managing Inventory
  • Order Fulfilment


  • Adroll
  • Email Marketing
  • Facebook Advertising




  • Brand assets
  • Customer databases
  • Domains
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Emily DeLapp

Verified Account

United States

Entrepreneur with a decade of experience in eCommerce and brand-building, specializing in the beauty and music industries. I live and breathe creative solutions to problems and more often than not dream-up new brands in my sleep!