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Facts and Figures
This is a well-established dropshipping based eCommerce store that sells themed women's jewelry. The catalogue currently consists of over 600 products, most of which range in retail price from $5 to $25. The suppliers for the store are very reliable and easy to work with. This store is 100% drop-shipping based, meaning that the supplier's ship products directly to the customers. In 2018, approximately 37% of revenue came from repeat customers, many of whom are subscribed to jewelry of the monthly subscription box.
How does your business make money?
The store sells various types of women's jewelry centered around a common theme. The catalog
currently consists of over 600 products, most of which range in retail price from $5 to $25. The target audience for this niche is enormous, and the store has barely begun to scratch the surface of its long-term potential.
The product niche and the domain name of the store will be disclosed only to serious potential buyers who first sign the "Confidentiality Agreement" above.
The suppliers for the store are very reliable and easy to work with. As mentioned above, this store is 100% drop-shipping based, meaning that the supplier's ship products directly to the customers. This means that you do NOT have to pre-purchase large quantities of inventory, store products in a warehouse, or manually ship out orders yourself. Drop shipping is hands-down the easiest store model and completely eliminates the need for working capital as well as the risk of not being able to sell pre-purchased inventory.
Why should someone buy this business?
This is a 3+-year-old well-established dropshipping based eCommerce store that sells themed women's jewelry. During 2018, the store averaged $57,826 in monthly revenue and $9,862 in net profit. Launched in October 2015, this store has a great track record, with amazing growth potential. The site boasts a 4.2% conversion rate, and amazing customer loyalty (with returning customers making up 37% of all revenue during 2018). This customer loyalty comes in large part by providing a portion of net profit to relevant charities.
Niche: Themed jewelry (agree to "Confidentiality Agreement" above to see domain name)
Store Model: 100% dropship eCommerce
Store Launch Date: October 2015
Avg Monthly Net Revenue: $57,826
Avg # of Orders Per Month: 2,780 (91.4 per day)
Gross Profit Margin: 57.0% of revenue
Avg Monthly Net Profit: $9,862
Net Profit Margin: 17.1% of revenue
Avg Monthly Sessions: 59,388 (1,952 per day)
Owner Time Requirement: 25-30 hrs/wk
How can the future owner improve this business?
The vast majority of sales on this store are derived from Facebook ads and follow-up emails. The store could very easily double (or more!) its average monthly profit by exploring the following growth opportunities:
Influencer & Affiliate Marketing - This is the ideal niche/product line to use "influencer marketing" and/or affiliate marketing to generate additional traffic and sales.
Add 'Print On Demand' (POD) Items - This store has focused almost exclusively on jewelry so far, but the theme and charitable giving make this an ideal target to expand with POD clothing and accessory products.
Expand PPC Marketing - There are several high-potential PPC marketing engines the current owners aren't using at all, including 1) Google remarketing ads, 2) Bing PLAs, and 3) Pinterest, just to name a few.
Expand Social Marketing via Videos - The current owners have relied on image-based advertising. Recent social media trends show that video advertisements tend to convert much better.
- Evergreen Niche
- High Profit Margins
- Large Customer Database
- Lots of Repeat Customers
- Outsourced Order Fulfilment
Opportunities for a new owner
- Launch New Products
- Improve Current Marketing Efforts
- Increase Basket Size Per Customer
Key day-to-day operations
- Launching New Products
- Website Maintenance
- Email Marketing
- Facebook Advertising
- Google Adwords
- All Site Content and file
- Customer Database
Post sale support
This is support provided by the seller when transitioning the business to a buyer.