Business Name

Practical Frugality

Business Model


Asking Price
Multiple 1.5x
This DIY/how-to lifestyle blog contains easy-to-follow and budget-friendly craft, and DIY tutorials, parenting advice, financial advice, travel, technology and more.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month May 2019 June 2019 July 2019
Revenue $396 $458 $642
Expenses $31 $31 $31
Net Profit $365 $427 $611
Month Pageviews Users
June 2019 7,539 2,273
July 2019 6,320 2,238
August 2019 724 371

Note: Traffic data was provided on 08 August 2019. Enquire for more recent data.

Business Description

Practical Frugality (https://www.practicalfrugality.com) is a family-friendly lifestyle blog. The premise is living the best life, regardless of budget. Content includes easy to follow, step by step craft tutorials on crafts, tips and advice on parenting, finances, gift ideas, school supplies, costume suggestions, technology and travel. craft tutorials for homemade bath bombs and soaps. I currently have 16,824 followers on Facebook, 18,000 followers on Twitter and an email/rss database with 11,600+ subscribers. I currently use Tailwind to schedule my pins for Pinterest which takes about 15 minutes per day and then 30 minutes 1-2 times per month. It can take me between 1-2 hours to write a blog post. Pinterest and IG accounts NOT included.

How does your business make money?

Practical Frugality makes money through advertising via Google Adsense, Infolinks, sponsored posts and some Amazon affiliate advertising.

Why should someone buy this business?

This blog is a great source of passive and sponsored income. It has the potential to grow with little effort. Some posts will need updated SEO information. The blog contains more than 240 blog posts and has generated consistent organic traffic from Google. The blog presents a great opportunity for the new owner to add their own information and continue to blog about what they are passionate about in life.

Why are you selling this business?

I am selling this business because my children are all in high school now and I want to be able to spend every spare moment enjoying them and their activities before I become an empty nester. With their current activities I will be volunteering at their school as a team mom of three sports, which will take up most of my time.

Business Strengths

  • Brand and Community Loyalty
  • Evergreen Niche
  • High Profit Margins
  • Length of Operation in Niche
  • Low Time Commitment Required

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Website Maintenance
  • Content marketing
  • Product photography
  • Video production


  • Affiliate Marketing
  • Influencer Marketing
  • SEO


  • Customer databases
  • Domains
  • Social media accounts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Karen Puleski

Verified Account

United States

I am an established member of several networks who offer sponsored opportunities to bloggers. The sponsored posts come from the different networks I am a member of as well as "cold" inquiries from PR companies. I would be willing to share the name and websites of the networks I partner with. Because I have been with these companies and this is an established blog with them, acquiring those opportunities are much greater than if you were to be just starting out. The selection process is up to them, based on the submitted proposal for each project.

For the pitches from PR companies, I am listed with PRNewsNetwork and Cision, they regularly send out pitches to those on their lists. Replies and negotiations are up to new owner. It's important to list a contact method on the homepage for PR Reps looking to partner with you.