Business Name

ProStyler Theme

Business Model


Asking Price
Multiple 1.0x
ThemeMaker by ProStyler lets you create custom WordPress themes without ever writing a line of code. 300+ 5 star reviews
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This business owner has connected their site traffic with Google Analytics

Facts and Figures

United Kingdom
Date of Founding
Full-Time Staff
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2020 May 2020 June 2020 July 2020 August 2020 September 2020 October 2020 November 2020 December 2020 January 2021 February 2021 March 2021
Revenue $35,893 $9,508 $3,037 $1,645 $1,900 $1,726 $823 $898 $372 $496 $342 $420
Expenses $9,400 $3,327 $1,062 $575 $665 $604 $288 $314 $130 $173 $119 $147
Net Profit $26,493 $6,181 $1,975 $1,070 $1,235 $1,122 $535 $584 $242 $323 $223 $273
Month Pageviews Users
March 2021 71 45
February 2021 89 40
January 2021 160 55
December 2020 69 50
November 2020 94 65
October 2020 86 55
September 2020 94 63
August 2020 138 81
July 2020 166 108
June 2020 365 237
May 2020 406 246
April 2020 560 291

Note: Traffic data was provided on 18 April 2021. Enquire for more recent data.

Business Description

Prostyler was established in February 2015 and is a custom WordPress theme and page builder that allows users of all skill levels to create custom themes.

It comes with a plethora of features and includes 15 ready-made templates and also allows users to create new themes directly from PSD files.

Thememaker features a feature rich custom page builder that allows you full control over every aspect of your WordPress website. From custom blogs, right through to custom Woo Commerce stores all without ever writing code.

It has a loyal community with 2 Facebook groups with over 4k members combined and currently has a list of over 6,000 customers. Last count over 30,000 websites had been built using it.

This is still only scratching the surface of what is Thememaker by ProStyler has to offer. Be sure to check out all of the demo links attatched above.

How does your business make money?

Customers pay a yearly subscription, charged at $57 or $67 and there are also optional add-ons. Subscriptions and payments are handled through the JVZoo platform.

There is also 3 more items in the sales funnel:

1) Content Blocks $57
2) Custom Branding $87 / $57
3) 4 Week Masterclass $117

Also included is ProStyler Takeaway (Needs updating) I only ever released this internally to current customers at $147

$31,756 in renewals is due in the next 30 days.

Since its launch in 2015, the business has generated over $1 million USD in sales.

The business has also generated over $300,000 USD through the promotion of affiliate products to customers who have opted in to receive marketing emails.

An additional $5,000 USD in affiliate commission has also been generated by promoting hosting packages to customers from a single link inside the members area..

Why are you selling this business?

After 5 years, I am ready for new challenges in life and moving on to new projects. The past 12 months I have not given this the attention it deserves. I have also had a lot happen in my personal life including a breakup and I am just ready for a fresh start.

Flippa valued this at 3x more than my starting price and last year it was valued at $180k. As I'm looking to begin a new journey I wanted to list it cheaper to give someone else the opportunity to take advantage of all the work that has been done.

This is the perfect opportunity for someone to capitalize on all of the hard work that we have done over the years, and get hold of a highly profitable business that can continue to grow.

I have put my heart and soul into building this business, and since its launch in 2015, countless hours and significant sums of money have been spent creating one of the best theme builders on the market.

ThemeMaker comes with a ready-made customer-base of loyal users who subscribe each year generating recurring revenue, and the business is ideally positioned for development.

WordPress is a huge evergreen market, with 35% of all websites built on it, and this figure is growing year on year, so this business offers an excellent opportunity to enter a growing industry.


  • Brand assets
  • Custom technology
  • Customer databases
  • Domains
  • Hosting accounts
  • Marketing materials and collateral
  • Relevant email accounts
  • Website files, source code and content

Social Media

Mailing List
6.2K email addresses

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Michael Formby

Verified Account

United Kingdom

Owner of ProStyler Theme & ThemeMaker