Business Name

20 Dishes

Business Model
Food and Drink


Asking Price
Easy Make Ahead Meal Plans
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month May 2020 June 2020 July 2020 August 2020 September 2020 October 2020 November 2020 December 2020 January 2021 February 2021 March 2021 April 2021
Revenue $34 $102 $84 $144 $181 $77 $107 $66 $324 $90 $170 $60
Expenses $175 $175 $404 $171 $175 $175 $254 $175 $175 $117 $156 $88
Net Profit -$141 -$73 -$320 -$27 $6 -$98 -$147 -$109 $149 -$27 $14 -$28
Month Pageviews Users
March 2021 2,265 1,016
February 2021 3,614 1,801
January 2021 5,965 2,123
December 2020 4,319 1,695
November 2020 2,916 1,595
October 2020 1,856 906
September 2020 1,749 915
August 2020 1,568 772
July 2020 2,629 812
June 2020 4,203 1,262
May 2020 1,422 761
April 2020 2,697 1,588

Note: Traffic data was provided on 14 April 2021. Enquire for more recent data.

Business Description

20 Dishes was established in January 2016 and is a subscription meal planner for the modern women who are health + wellness focused. The business currently has ** 28 subscribers** in the US and Canada.

A quarterly plan costs USD$29.99 per cycle and auto-renews while an annual subscription costs USD$119.96 per year. A yearly plans costs $59.99 and does not auto-renew. We also have a Lifetime membership for $249.

20 Dishes has 1,539 followers on Instagram, 16,000 followers on Facebook and 2700 followers on Youtube. We also have an app on Google Play and Apple Store.

Why should someone buy this business?

Subscriptions are an increasingly common way to buy products and services online & research shows women account for the majority of subscribers. Streaming-media subscriptions have been popular for a long period of time making this subscription service more & more popular. 20 Dishes presents an ideal opportunity to enter the growing e-commerce subscription market.
- 20 Dishes can accomodate any diet because of its ability to be customized and for this reason, can be distinguished from other meal plan competitors.
- Incredibly low churn rate, compared to the industry standard. Subscribers are staying on average for one year or more.
- The business has grown since 2016 with no spend on paid advertising. All subscribers have only come from social media presence. Someone with any knowledge of online marketing has the potential for immediate growth.

How can the future owner improve this business?

1) Focus on individual sales. We have not done any ads or focused on developing this side of the business at all. Facebook ads and Google PPC would be a great fit for increasing individual sales. 2) Establishing more of an online presence through blogs and various PR initiatives. Past efforts have not been consistent. 3) Affiliate marketing program - This would create increased promotional consideration for existing partnership channels as well as enable new relationships with social media influencers.

How does your business make money?

20 Dishes makes money from annual and quarterly subscriptions and sale of e-books on the website.

Why are you selling this business?

We are shifting our focus to physical products.


  • Brand assets
  • Customer databases
  • Domains
  • Registered trademarks
  • Social media accounts

Social Media

5.4K monthly viewers
Mailing List
46 email addresses

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Kelly Raulerson

Verified Account

United States

So who’s behind the meal plans?”
Glad you asked! Hi!

We are Kelly & Orleatha and we are committed to making cooking 10x faster and easier! Back in the day, we were both struggling with being overweight and had serious health problems.

We consulted doctors, tried diet after diet and followed endless weight-loss plans. But nothing worked!

The magic happened when we consistently followed a real-food diet.

Fast forward today, we have been able to create a unique and proven meal planner and take the stress and overwhelm out of eating healthy.

Imagine coming home after a long day from work and NOT having to worry about the age old question “What’s for dinner?” because you have the answer!

We’ll tell you step-by-step how to prep ahead your week of meals in about an hour.