Business Name


Business Model
Sports and Outdoor


Asking Price
Multiple 0.9x
Australia's Fastest Growing Online Shop (measured by organic google results) 2018 for Horse Supplies.
This business owner has manually entered their financials

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month January 2019 February 2019 March 2019
Revenue $24,003 $33,328 $30,360
Expenses $20,871 $30,809 $27,516
Net Profit $3,132 $2,519 $2,844

Business Description

ProHorse is a Dropship store that gets most sales from organic Google results. Working with 3 local wholesale suppliers in Australia. Most customers are based in Australia but also get sales from USA, New Zealand and Saudi Arabia. The business currently enjoys Avg. Revenue/month $14,673 and delivers Avg. Profit/month $2,064.

How does your business make money?

We make money from selling horse supplies online. Traffic comes from organic Google results, Adwords and the occasional Facebook ad.

Why should someone buy this business?

This is the FASTEST growing online shop for horse supplies in Australia in 2018 with FREE traffic. I will teach the new owner my exact SEO strategy that can make this business the largest horse gear online shop in Australia (or to extend into other countries). Sales have more trippled in the last year.

How can the future owner improve this business?

Continue working on the SEO strategy I have implemented for this business. Potential to expand into other countries. Start focusing on other channels not yet utilised (fb, instagram, pinterest, linkedin). Bring another supplier on board.

Business Strengths

  • Key Words Ranking
  • High levels of Automation
  • Lots of Repeat Customers
  • Outsourced Order Fulfilment
  • The Business Is Currently Growing

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Increase Basket Size Per Customer

Key day-to-day operations

  • Customer Support / Service
  • Bookkeeping
  • Content marketing


  • Google Adwords
  • Influencer Marketing
  • SEO


  • Brand assets
  • Domains
  • Existing manufacturing relationships
  • Relevant email accounts
  • Social media accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Nadine Gyllhamn

United States

I am a 29 year old horse enthusiast. I am from Sweden but have lived in Australia for the last 10 years. I run a few businesses and now looking so sell one off to make more time for new project. My interests include horses, traveling, family, fitness and Ecommerce of course =)