Business Name

Balding Life

Business Model
Health and Beauty


Asking Price
Multiple 2.6x
This a blog/website that reviews products and shaving techniques for balding men/women. The site makes money from Amazon Affiliate revenue and through Ezoic Ads.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United Kingdom
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month May 2019 June 2019 July 2019
Revenue $597 $670 $753
Expenses $5 $5 $5
Net Profit $592 $665 $748
Month May 2019 June 2019 July 2019
Pageviews 22,626 22,770 25,660
Users 17,521 18,249 20,520

Note: Traffic data was provided on 29 July 2019. Enquire for more recent data.

Business Description

This is a user friendly blog that provides advice to those who want to shave their face or head. The blog provides information on shavaing and also shaving products. We make money through redirects to Amazon and earn affiliate commissions. This site has great potential for growth by simply enhancing and improving the content.

How does your business make money?

The site makes money from Amazon Affiliate revenue and through Ezoic Ads (it's a roughly even split between the two). If you have an Adsense account already that would be advantageous, as when switching ads over with Ezoic, this means this speeds up Ezoic's optimization process. It's also preferable if you have sold 3 items total or more on Amazon Affiliate before, because this site currently uses AAWP (Amazon Affiliate Wordpress Plugin) and you need 3 sales to get your API from Amazon. This means that it would be super easy to change Amazon accounts just by entering a few details into the plugin (like your Tracking ID) and setting up your API (how you draw in product description data and pricing) as opposed to having to go to every single page and change the link to your own.

Why should someone buy this business?

This is a great site if you want something to just add to your portfolio that will generate cash. It would also suit someone who has the time to create content for the site and utilise it's age and authority.

How can the future owner improve this business?

Main ways to increase revenue would either be to just generate more relevant content related to hair loss, balding, shaving etc. Or someone who does outreach could potentially do a link building campaign to the website to increase visibility and rankings in Google search.

Why are you selling this business?

I want the money to invest into other websites. I keep telling myself I'll get around to working on this one and it just never happens because I have little to no interest in the topic.

Business Strengths

  • Key Words Ranking
  • Evergreen Niche
  • Length of Operation in Niche
  • Passive Revenue
  • Strong Recuring Revenue

Opportunities for a new owner

  • Improve Current Marketing Efforts

Key day-to-day operations

  • Website Maintenance
  • Content marketing


  • Affiliate Marketing
  • SEO


  • Website files, source code and content

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Edward French

Verified Account

United Kingdom

I have a small portfolio of affiliate websites. I have been working as a content creator/SEO/whatever you want to call it for a few years now.