Business Name

How to ice a cake

Business Model
Food and Drink


Asking Price
Multiple 9.4x
This is a long-established site on the topic of sugarcraft and icing or decorating of cakes; 1600 hits per month. The sale includes facebook twitter and pinterest accounts.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United Kingdom
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $3 $3 $3
Expenses $0 $0 $0
Net Profit $3 $3 $3
Month May 2019 June 2019 July 2019
Pageviews 1,137 1,408 1,582
Users 754 989 1,006

Note: Traffic data was provided on 29 July 2019. Enquire for more recent data.

Business Description

It has high-quality content such as interviews with well-known sugarcrafters. The site already has had good traffic and the potential to gain much more. Social media accounts included (plus https://www.pinterest.co.uk/howtoiceacake/)

How does your business make money?

Adsense and affiliate sales. €133 from Adsense. and $137 in commission from affiliate sales on shareasale.

Why should someone buy this business?

This site is ideal for someone who wants to make money from Adsense or affiliate sales. The domain name is very attractive. It would suit someone who also happens to be enthusiastic about cooking or crafts.

How can the future owner improve this business?

It needs more consistent blogging and SEO.

Why are you selling this business?

I have a fulltime job and have not been able to spend the requisite time developing this business opportunity.

Business Strengths

  • Evergreen Niche
  • Passive Revenue
  • Low Acquisition Cost for New Customers

Opportunities for a new owner

  • Introduce Further Revenue Streams
  • Develop New Features

Key day-to-day operations

  • Launching New Products
  • Adwords Maintenance


  • Affiliate Marketing
  • Amazon PPC
  • Google Adwords


  • Domains
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Not Included

About the Seller

Donal Keegan

Verified Account

United Kingdom

My wife and I have enjoyed IT and website creation for many years and this interest has led to her current job as IT manager for a retailer. I have successfully worked as e-commerce manager for a retail organization also.