Business Name

Oak & Jackal

Business Model


Asking Price
Multiple 1.6x

+ $72,000 Inventory

Watch / Accessory Brand
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $865 $576 $1,217
Expenses $120 $81 $165
Net Profit $745 $495 $1,052
Month May 2019 June 2019 July 2019
Pageviews 1,156 2,143 1,428
Users 369 666 455

Note: Traffic data was provided on 22 July 2019. Enquire for more recent data.

Business Description

Oak & Jackal is a line of minimalist goods, specialising in Watches, coming in 2 different sizes. We also sell wallets and sunglasses

How does your business make money?

E-Commerce sales, wholesale, and small community markets

Why should someone buy this business?

Oak & Jackal generates a easy monthly income that is 90% passive. All that is required is to pack and ship the orders, which takes no longer than an hour a week.

The cost of units is approx 30%, and only overheads are the monthly shopify fee, and monthly mailchimp fee.

The business is being sold to you with approx 600+ units of stock, so you will be making 100% profit from day 1.

How can the future owner improve this business?

Another collection along with further time spent on both social media, engaging with customers, and a solid marketing plan.
Exploring additional products, and pushing for wholesale clientele.

Why are you selling this business?

I am a Personal Trainer as my main source of income, and the last 12 months this has really picked up for me. I am making such a large income from this in comparison to O&J that I have not put any time into it, as you can see from the P/L statements revenue has started to decline due to my lack of interest. The new owner would be willing to put some effort into social media, engaging with new and current customers, and running more regular EDMs to our customer base. Also time spent and money invested into FB advertising would be a massive bonus.

Business Strengths

  • High levels of Automation
  • High Profit Margins
  • Large Customer Database
  • Low Return Rate
  • Low Time Commitment Required

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Advance or Explore Retail / Distribution Partnerships

Key day-to-day operations

  • Customer Support / Service
  • Order Fulfilment
  • Content marketing


  • Email Marketing
  • Influencer Marketing
  • Instagram Community Management




  • Brand assets
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Chris Shaw

Verified Account


Personal Trainer and business owner from Brisbane, Australia. Interested in Music, Fashion, Fitness and Travel.