Business Name

The SnuggL Co™

Business Model
Home and Garden


Asking Price
Multiple 2.4x
This pillow company sells doctor-designed body pillows for side sleepers which create an ideal sleep posture and alleviate back pain.
This business owner has manually entered their financials

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $9,172 $6,965 $4,359
Expenses $6,642 $6,751 $3,645
Net Profit $2,530 $214 $714

Business Description

Can a proper pillow change your life? While doctors and chiropractors recommended that side sleepers place a pillow between their legs to provide support, it often happens that the pillow falls or does not offer equal support throughout the body. Enter the snuggL™ pillow by The SnuggL™ Company! Founded in 2016 by father and son duo Dr. Carl Cricco III and Carl Cricco Jr, this unique oversized L-shaped doctor-designed body pillow is designed specifically for side sleepers. It creates the perfect sleeping set up and is designed to alleviate back pain by aligning your head with the rest of your spine, your hips and pelvis. Because your back is well-supported, all pressure is taken off your back while sleeping. Although designed for side-sleepers, it is also suitable for anyone with back pain and is ideal for pregnant women. The snuggL™ pillow was named a number one choice for a support pillow for side sleepers by Good Housekeeping and Reader's Digest and has 5-star reviews on its website (https://www.thesnuggl.com/), Amazon and The Grommet (https://www.thegrommet.com/the-snuggl-company). The snuggL pillow is made in the USA, has a medium firmness with contoured support system, a proprietary blend of hypoallergenic micro gel fibers that adapt to your body's specific needs and an 100% cotton (300 thread count) pillowcase with zipper for easy fit and removal. The pillow measures 54" long and 28" wide, is machine washable and available in four colours — white, light blue, grey and navy blue, and two sizesd — regular and XL.
You can learn more here: https://www.instagram.com/thesnuggl/ and here: https://www.facebook.com/thesnuggl/.

How does your business make money?

We make money from the sale of the snuggL™ co. pillows on our website (https://www.thesnuggl.com/), Amazon (https://www.amazon.com/snuggL-Pillow-Sleepers-Readers-Digest/dp/B07DVY6Z18?ref_=bl_dp_s_web_18451176011) and The Grommet (https://www.thegrommet.com/the-snuggl-company-l-shaped-body-pillow-and-case). 50% of sales come from Amazon, 40% from Grommet, and 10% from the website.

Why should someone buy this business?

According to The American Chiropractic Association, The National Sleep Foundation and The Mayo Clinic, the proper sleeping posture for relieving back pain is on the side, with a pillow tucked between your legs. This product facilitates the recommendation. This is an innovative product with great reviews and provides a passive income stream which to date has proven stable and predictable. A large amount of product research was undertaken when developing this product. Testing variations in size, material, insulation and firmness was crucial to creating an effective, comfortable and relaxing pillow. As a result, the product has received a 5-star review on Amazon. The current owners have yet to undertake any paid advertising such as Google Adwords or via social media (Facebook and Instagram) so the opportunity there is enormous.

How can the future owner improve this business?

The future owner could improve the business by investing more time and resources into digital marketing, search engine optimisation (SEO), search engine marketing (SEM) via Google Adwords, paid social media advertising through Facebook and Instagram, content marketing and social media growth such as through influencer marketing. They could also look to expand the product range.

Why are you selling this business?

I'd like to focus all my time on another endeavour.

Business Strengths

  • Evergreen Niche
  • Passive Revenue
  • Positive Customer Reviews
  • Turn-key Operations
  • Overall Market Size

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Advance or Explore Retail / Distribution Partnerships

Key day-to-day operations

  • Customer Support / Service
  • Bookkeeping
  • Managing Inventory


  • Partnerships
  • SEO
  • Word of Mouth


  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Hosting accounts
  • Inventory on hand or on order at the time of closing
  • Marketing materials and collateral
  • Registered trademarks
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts
  • Google Adwords

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Carl Cricco

Verified Account

United States

Hi All, I am a marketer by trade and started this company with my father in 2016. He's a doctor and had a great idea for a pillow to help side sleepers get the best posture while sleeping and ultimately alleviate back pain. I helped him make that product a reality. We have had some solid success and press and it's been a lot of fun. I've recently started another company and am looking to transition out of the snuggL Company, hence selling. It is a great business where you are providing a product that really helps people. Our reviews are great and we want to leave the business in good hands.