Business Name

Muscle People Fitness

Business Model
Sports and Outdoor


Asking Price
Muscle People Fitness is an athletic wear company aspiring to revolutionize the fitness world to make it a more all-inclusive industry.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $0 $0 $0
Expenses $15 $15 $15
Net Profit -$15 -$15 -$15
Month May 2019 June 2019 July 2019
Pageviews 214 169 30
Users 136 105 23

Note: Traffic data was provided on 11 July 2019. Enquire for more recent data.

Business Description

We sell clothing and provide people with an online community to learn and grow with one another.

How does your business make money?

Selling clothing

Why should someone buy this business?

This business has great potential because of the unique business plan that has been written up for it. By utilizing the tool of Facebook Groups to grow a strong community behind a brand you are able to connect with and maintain a relationship with the people of your brand. With the continual downtrend of organic reach on social media, it is imperative that Facebook groups be utilized. My business plan outlines an easy way to get people into the Facebook group and maintain a solid relationship with these people. I also have an entire photoshoot done with a celebrity wearing our gear. She has over 300k followers on Instagram. Getting the number of pictures plus 2 posts with her is worth about $1.5k in itself

How can the future owner improve this business?

The business just needs more funding that I do not currently have. Because of this, I have started up a new business to gain funding by using my online marketing skills, but in the end, I noticed that I love what I am currently doing and no longer want to be involved with the fitness industry.

Why are you selling this business?

Because I am no longer interested in being in the fitness business. I have been a personal trainer for years and I have just grown tired of it. I am now a full-time online marketer and I love the opportunity to help other businesses grow. You'll notice that the business was successful in its first few months and then it spiraled downwards. This is because of my decreasing interest in running my own business and my increased interest in helping other businesses.

Business Strengths

  • Evergreen Niche
  • High levels of Automation
  • Low Time Commitment Required
  • Positive Customer Reviews
  • Scalable Business Model

Opportunities for a new owner

  • Launch New Products
  • Capitalise on the Emerging Market
  • Improve Current Marketing Efforts

Key day-to-day operations

  • Customer Support / Service
  • Bookkeeping
  • Launching New Products
  • Content marketing


  • Facebook Advertising
  • Influencer Marketing
  • Instagram Advertising


  • Brand assets
  • Customer databases
  • Domains
  • Existing manufacturing relationships
  • Marketing materials and collateral
  • Policy and Process documents
  • Relevant email accounts
  • Social media accounts
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Ryan Horst

Verified Account

United States

I am a graduate of the University of South Florida that now works in the digital marketing world full time with my own agency. I started Muscle People Fitness while I was working as a personal trainer and learning digital marketing. I decided it would be a good idea to start my own e-commerce business to test my online marketing skills before I dive into offering my services to other clients. Things started off great and I was gaining great traction, but ultimately my personal expenses had to drain the amount of money I had made and I no longer could afford to put money into the company. This stagnated the growth so I started my own online marketing agency to build up funds to run MPF. Since then, I have decided that I love running my own agency, so much that I really don't want to have this product based business. I need to dedicate myself full time to grow my agency.