Flippa
FOR SALE
Business Name

DPC Spot

Business Model
SaaS
Industry
Internet

$20,000

Asking Price
Multiple 1.3x
This SaaS business provides a simple website builder for direct primary care (DPC) medical practices, a growing value-based alternative to the fee-for-service healthcare model.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
United States
Date of Founding
2017
Full-Time Staff
Owner Operated
Annual Revenue
$15,566
Annual Expenses
$1
Annual Net Profit
$15,565
Profit and Loss
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $387 $314 $2,206
Expenses $1 $1 $1
Net Profit $386 $313 $2,205
Month May 2019 June 2019 July 2019
Pageviews 124 122 24
Users 65 61 16

Note: Traffic data was provided on July 10, 2019. Enquire for more recent data.

Business Description

DPC Spot is a SaaS business which helps medical practices create websites. The service consists of a simple web dashboard for modifying website content and a number of dynamically rendered websites hosted independently on Google cloud. The service is minamalistic and does not use a drag-and-drop builder like Squarepace. Subscribers create their account and then input information on their medical practice — such as pricing, address and contract information. Their website is created in 10 minutes. To date, our main marketing channel has been word-of-mouth. Highly convenient and easy to use, the software is particularly appealing to busy medical practitioners.

How does your business make money?

DPC Spot makes money through monthly subscriptions to its website building service/software. A basic website — with no customisation or analytics costs $75 per month. An advanced website — with monthly analytics, emails and additional customisation costs $150 per month. We also offer discounted annual plans. Our annual subscription renewals occurred in June which explains the boost in revenue. Our annual recurring revenue is currently $12,600 while our monthly recurring revenue is $1050. Our recurring revenue decreased for the past 12 months as we stopped offering reputation management marketing as it was too time-consuming. This was not due to user churn.

Why should someone buy this business?

This business requires low effort and generates strong recurring revenue. Basic web design skills would be advantageous for the new owner. Expenses are almost zero — literally less than $1.00 per month on Google Cloud. I am selling the business to focus on a new venture however this business has generated approximately $1000 per month for over 12 months, with low churn.

How can the future owner improve this business?

Labelled "the future of health", direct primary care (DPC) is a fast-growing, value-based alternative to the fee-for-service model. This is the ideal acquisition for a buyer looking for a passive income stream. It has grown to date from word-of-mouth so there is a huge opportunity to invest further time and resources into paid adverting whether through Google Adwords or social media. For example, there are many Facebook groups dedicated to DPC providers. The churn rate is low (1 out of 16 in the past year). Direct Primary Care as a practice model/movement is growing fast and in recent years has grown by roughly 30%. The software could be expanded to cater for different types of medical practices and the service offering could be expanded to include marketing services like reputation management, Facebook and Google advertising. Our existing customers are particularly receptive when DPC Spot offered reputation management services for a brief period.

Why are you selling this business?

I've started another business and don't have the time or inclination to continue customer support for this business. The time commitment for DPC Spot is however particularly low.

Business Strengths

  • High Profit Margins
  • Low Time Commitment Required
  • Passive Revenue
  • Sticky Business Model
  • Strong Recuring Revenue

Opportunities for a new owner

  • Capitalise on the Emerging Market

Key day-to-day operations

  • Customer Support / Service

Marketing

  • SEO
  • Word of Mouth

Assets

  • Brand assets
  • Custom technology
  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Website files, source code and content

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Colin McDonnell

United States

I'm an MIT alum and software engineer. I've built multiple small business in this market (direct primary care practices). Currently I'm building a new medical record software called Bagel (https://bagel.md). I watch way too many movies.

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