Flippa
FOR SALE
Business Name

Testsetconseils

Business Model
Advertising
Industry
General Knowledge

$95,000

Asking Price
Multiple 1.4x
This website provides reviews on French products and generates revenue from Amazon affiliate links. 100% of the traffic generated is organic.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Location
France
Date of Founding
2018
Full-Time Staff
Owner Operated
Annual Revenue
$83,638
Annual Expenses
$17,594
Annual Net Profit
$66,044
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $4,235 $5,078 $4,545
Expenses $725 $1,777 $524
Net Profit $3,510 $3,301 $4,021
Month May 2019 June 2019 July 2019
Pageviews 145,395 122,298 32,677
Users 58,783 49,812 13,845

Note: Traffic data was provided on July 10, 2019. Enquire for more recent data.

Business Description

This is a French website which provides product rankings and reviews. Visitors come on the website in order to find information before buying products.

How does your business make money?

The website generates revenue through the Amazon Affiliate Program. We earn a commission every time people use our links to buy products on Amazon.

Why should someone buy this business?

VALUE FOR MONEY:
We sell this business on the basis of current profits (around $4K/month) but it used to make around $11K profit/month last year.

PASSIVE INCOME:
The website requires little work to keep the same level of revenue (only to update some articles and to replace broken links).

HUGE OPPORTUNITY:
Scalable business to other countries!
Moreover, good SEO & SEM strategies would quickly result in a previous revenue level (and even more) We lost a lot of revenue because of a bad SEO specialist.

ORGANIC TRAFFIC
100% of the traffic generated is organic. I never used paid ads.

How can the future owner improve this business?

SEO:
The main thing to do would be to correct the SEO mistakes which made us lose most of our revenue. We don't have the knowledge to do it ourselves (and we don't want to trust another SEO agency again). But, if you can do it, you can quickly improve the website's revenue.

ADVERTISING:
The website only has affiliate links, but no ads. You can probably increase the revenue by adding ads.

MARKETING:
We didn't do any marketing yet (no mailing list, no social media...). You can grow the website by improving this.

Why are you selling this business?

THE FULL STORY: I launched Testsetconseils.com early 2018. Everything was going better than expected. I was earning around $12K profit/month in August 2018 and all the metrics were growing. In order to further improve the business, I decided to trust a SEO specialist in September 2018. That's when everything went wrong. Every link on Google gave a "Not found 404" error, many pages were considered duplicates of themselves, and I had to take down the website for almost one week... In the end, the website lost a lot of its traffic. Since then, I avoided SEO and mostly created new content to improve the website. But content alone wasn't enough. Today, I'm selling the website because I don't have the SEO knowledge to improve the situation myself. Furthermore, I don't find in me to trust another SEO agency.

Business Strengths

  • Evergreen Niche
  • High levels of Automation
  • High Profit Margins
  • Low Time Commitment Required
  • Passive Revenue

Opportunities for a new owner

  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams
  • Improve or Outsource Operations

Operations

To keep the website running, The new owner needs to take care it is updated with new content. Throughout the time, this task has been intermittently managed by the owner and by external writers for an affordable price.

Revenue shown is "tax free" as it's paid by Amazon Luxembourg. That means they already paid the VAT on it and I didn't have to pay it again.
If it would have been with French VAT (20%) included, the pre-tax gross profit would have been US $100,365 instead of US $83,638.

Marketing

  • Affiliate Marketing

Seller Notes

Amazon revenue and expenses called out comes mainly from the main website Testsetconseils.com; a small percentage of the profit (around 20%) comes from, 90+ small niche websites such as Monchoixvideoprojecteur.fr, Monchoixclimatiseur.fr, Monchoixrameur.fr or Monchoixtondeuse.fr

In addition to Testsetconseils.com, as a BONUS, included in the price are 92 niche websites. With the actual content that has been paid for, these niche websites will provide around $15K profit during the next 12 months, even if the buyer doesn't touch them at all.

Attachments

Assets

  • Domains
  • Hosting accounts
  • Relevant email accounts
  • Website files, source code and content

Post sale support

This is support provided by the seller when transitioning the business to a buyer.

Included

About the Seller

Louis Masnou

Verified Account

Australia

Contact