Business Name

Incentive and Motivation

Business Model


Asking Price
Multiple 2.4x
A website and magazine title that reaches HR, rewards and benefits professionals discussing news in this area - including tech, gift cards and employee engagement.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

United Kingdom
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $0 $0 $2,235
Expenses $70 $70 $70
Net Profit -$70 -$70 $2,165
Month Pageviews Users
July 2019 1,544 1,153
June 2019 4,658 3,167
May 2019 5,394 3,796

Note: Traffic data was provided on 10 July 2019. Enquire for more recent data.

Business Description

The website and email delivers news on employee engagement and benefits to rewards, HR and benefits professionals. The magazine did the same but has been an eVersion since 2018 and not run in 2019. https://view.joomag.com/incentive-motivation-magazine/M0100640001495452155 (Examples)

How does your business make money?

We make money from selling advertising space in the form of banner adverts, newsletter sponsorship and solus emails, guest potss and native ads. Previous advertisers in 2018 include the B2B and gift card arms of brands such as Google, Eurostar, Tesco, Sainsburys and other household names in the UK. What can be sold varies from around £700 for an email campaign to £395 - £800 for a monthly banner depending on size. We have a full media pack and can show what has worked best. We previously ran a magazine quarterly which drew in around £1200 per page in ad costs.

Why should someone buy this business?

This is a long standing title that has run since 2012. Previously owned by Incisive Media and known as Incentive Today. https://media.info/magazines/titles/incentive-motivation

It is a reputable brand with around 4000 unique visitors a month which represents a lot within this niche of employee benefits managers and similar titles. The email database is 13,000 and full of SMEs and large businesses ready to buy engagement software, employee gifts etc. With a great sales person at the helm this would produce a hearty profit with minimal costs - mine are simply hosting costs and the domain.

You would just need to write or source content for the latest news. I have plenty of PR contacts and they reach out with stories every day.

The digital scope is huge, but the magazine is also able to run. I can provide excellent print houses and you would also have my print business database of 1200,000 people who have opted in to receive the magazine with addresses.

How can the future owner improve this business?

I have no time to manage a sales person effectivley as I have a new baby and have a consultanc business. I would suggest paying a full or part time salary or a commission and rewarding them for sales. Connections can be made quickly at events and shows and I would do my best to intriduce you! We also have great industry connections with trade bodies who will help promote you as a sponsor/ partner. You could also relaunch the print magazine and reap the benefits of full pages of advertising, and this could be priced around £1,700 per page.

Why are you selling this business?

I have run the business for 3 years but am not a natural sales person and with a new baby and now no time to hire and manage someone effectively, sales can become slow if you don't stay top of mind. I have another business that is taking my time and of course family life. You need to be able to be sell ad space which is a real skill. However, the email and site traffic is of benefit to those people who do choose to advertise - if you can secure the ad space you WILL succeed. I will support you as much as I can so you thrive!

Business Strengths

  • Brand and Community Loyalty
  • Evergreen Niche
  • High Profit Margins
  • Low Time Commitment Required

Opportunities for a new owner

  • Capitalise on the Emerging Market
  • Improve Current Marketing Efforts

Key day-to-day operations

  • Supplier Relationship Management
  • Content marketing


  • Email Marketing
  • Partnerships
  • Sponsorships


  • Customer databases
  • Domains
  • Hosting accounts
  • Marketing materials and collateral
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Charles Wood

Verified Account

United States

Senior Account Manager at Flippa.com