Business Name


Business Model
Home and Garden


Asking Price
Multiple 7.5x
This blog on crocheting has a strategically affiliated online store where crochet fans can purchase printable patterns and receives an average of 24,444 page views per month.
This business owner has manually entered their financials
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Facts and Figures

United States
Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Profit and Loss
Evidence of Revenue
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month April 2019 May 2019 June 2019
Revenue $651 $797 $682
Expenses $128 $136 $64
Net Profit $523 $661 $618
Month May 2019 June 2019 July 2019
Pageviews 32,555 31,776 9,001
Users 17,304 15,944 5,116

Note: Traffic data was provided on 08 July 2019. Enquire for more recent data.

Business Description

I'm Karla Ann. In October 2018 I started a blog called Crochet.Life (https://crochet.life/about/) and the online store Golden Strand Studio (https://www.goldenstrandstudio.com/). Both are included in my asking price. You can find and view over 70+ full, FREE crochet patterns with instructions on the blog Crochet.Life — from blankets, hats, bags and baskets to dish cloths, hand towels, gift tags and winter accessories like cowls, scarves and mittens. Meanwhile, on the associated online store Golden Strand Studio (started in 2013), Crochet.Life visitors can purchase printable add-free, PDF copies of patterns, each of which are strategically linked to blog posts. We have 8567 engaged followers on Instagram (@goldenstrandstudio) and 3,402 followers on Pinterest (https://www.pinterest.com.au/KarlaAnnGSS/).

How does your business make money?

The blog Crochet.Life makes money through advertising via Mediavine. Each blog post incorporates links to printable add-free, PDF copies of patterns which are available for sale at Golden Strand Studio. Golden Strand Studio makes money through the sale of printable, add-free, PDF crochet patterns. The crochet patterns available for sale on Golden Strand Studio are also listed for sale on online marketplaces including Etsy and Ravelry which adds a third source of revenue.

Why should someone buy this business?

The tradition of stitching yarn using a hooked tool goes back the 1800s. It had a resurgence in the 1970s as part of the hippie movement! With 2019 Spring Fashion Collections now seeing an abundance of the high-impact fabric, it appears the trend is back. The activity of crocheting is also regarded as mindful and meditative and thus good for mental well-being. For fans of this slightly bohemium, homespun look, Crochet.Life is the ideal business acquisition. It includes both a blog and online store selling unique patterns to inspire DIY projects and gifts. Blog posts receive substantial traffic from search engines and social media. The new owner should continue to add new crochet patterns and content or otherwise incorporate blog content into an existing website. All copyright in the patterns will be fully transferred to the new owner on a successful sale. The Crochet.Life email list is growing on a daily basis with the regular addition of new patterns and content.

How can the future owner improve this business?

The future owner can improve the business by continuing to publish new blog posts on crochet techniques and stitches, by adding new crochet patterns, publishing crochet videos and continuing to add crochet pattern roundups as a means of promoting awareness and increasing traffic.

Why are you selling this business?

I am selling this business as I have decided to start a new online family business.

Business Strengths

  • Scalable Business Model
  • Significant IP Included
  • Sticky Business Model
  • The Business Is Currently Growing
  • Turn-key Operations

Opportunities for a new owner

  • Launch New Products
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Customer Support / Service
  • Design & Production
  • Content marketing


  • Email Marketing
  • SEO


  • Brand assets
  • Customer databases
  • Domains
  • Website files, source code and content
  • e-Commerce platform accounts

Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Karla Hanselman

Verified Account

United States

I'm an independent crochet pattern designer, entrepreneur, home school mom and gardener.