Business Name

Pets Please

Business Model


Asking Price
Pets Please connects people and pets, making the family home complete.
This business owner has manually entered their financials
This business owner has connected their site traffic with Google Analytics

Facts and Figures

Date of Founding
Full-Time Staff
Owner Operated
Annual Revenue
Annual Expenses
Annual Net Profit
Note: Where the business is less than 12 months old the annualized data represents total sales for the period of operation.

Recent Performance

Month May 2019 June 2019 July 2019
Pageviews 35,813 39,045 11,713
Users 8,337 9,730 2,684

Note: Traffic data was provided on July 08, 2019. Enquire for more recent data.

Business Description

Pets Please allows Australian pet lovers to research and select their ideal pet using the Pet Selector, with a focus on puppies, kittens, fish and birds. The simple to use website adapts to most mobile devices, and also allows users to buy pet related products and find pet related services. All the hard work has been done building the site, it now needs a passionate pet lover to drive the business and chase listings and branded advertisers. This is the ideal work from home business.

How does your business make money?

Pets Please makes money by charging for listings on the website, allowing customers to also upgrade to a featured listing. Companies may also use branded advertising, or list their business services for a fee. Excess advertising space is currently used by google to generate revenue.

Why should someone buy this business?

The design work is done and customers like what they see, with more than 3000 registered users and over 130,000 visitors over the past year the website is already on its way. The site currently has 1566 live listings. This is also the best designed Pet For Sale website in Australia with more content than any other. All it needs is a motivated person to drive it forward over the coming years. Every home needs a pet, this website should be the best place to find them. If you try searching on Google under "dogs for sale Sydney" or "cats for sale Melbourne" you will see that Pets Please comes up on page one - this shows how well the website has been designed to benefit from SEO. More than AUD$100,000 has been spent developing this site but it is now available for sale at a fraction of that price.

How can the future owner improve this business?

The current owner is more interested in design and has only had a few hours per week (literally 2-3 hours per week) to work on marketing this website over the past 12 months due to other commitments. It should be very easy for someone who can commit 20-30 hours per week to lift revenue quickly and grow the user base.

Why are you selling this business?

The current owner is a working mother with too much on her plate. She is just embarked on a new project running a hotel, and has no time to develop this web business any further. The current owner loves to design, and is not as passionate about sales and marketing and thats the next stage for this web business.

Business Strengths

  • Key Words Ranking
  • High levels of Automation
  • Low Time Commitment Required
  • Outsourced Technical Operations
  • Passive Revenue

Opportunities for a new owner

  • Start Selling into New Markets
  • Improve Current Marketing Efforts
  • Introduce Further Revenue Streams

Key day-to-day operations

  • Customer Support / Service
  • Content marketing


  • Facebook Advertising
  • Google Adwords
  • SEO


  • Brand assets
  • Domains
  • Registered trademarks
  • Relevant email accounts
  • Social media accounts
  • Vendor contacts
  • Website files, source code and content
  • e-Commerce platform accounts

Social Media


Post sale support

This is support provided by the seller when transitioning the business to a buyer.


About the Seller

Mark Webster


My name is Natasha Webster, I am a working mother with a love of animals which led me to create Pets Please. My background is in graphic design and I have enjoyed building this website, but now it is time for someone with a commercial background to take it forward as I pursue other projects.