Facts and Figures
|Month||April 2019||May 2019||June 2019|
Predicted Property (https://predictedproperty.com/) is a SaaS business for residential real estate agents. Using predictive analytic scores on over 5,000,000 properties, the software helps real estate agents to predict when and whether a property is likely to come up for sale. The likelihood is then confirmed by way of a homeowner survey which is repeated again after 4 or 6 months. Real esate agents can subscribe to Predicted Property on a monthly or annual basis, and receive instant notifications on seller leads before properties are listed and come up for sale. A winner of "2018 Real Estate Standard Organization for Innovative Competition", this unique real estate technology company currently has 25 subscribers, a 10% churn rate and a life time value per customer of USD$1950. Current clients include Century 21, KW Keller Williams, Berkshire Hathaway and Sotheby's International Beauty.
How does your business make money?
We make money from the sale of subscriptions to real estate agents, allowing them to access predictive property data.
Why should someone buy this business?
PP uses a predictive, proven business model. Current expenses are low and include server costs, customer service, CRM, subscription management and intercompany communication software and applications. We have a list of more than 1 million realtors in the USA and use 20 different variables to determine predictions — a weighted average system based on property and owner characteristics. We purchase data at USD$0.02 per property. This system could easily form the basis for a computer learning model. With the right owner, the business could be scaled quickly and sales could increase 10 fold. Our predictions have approximately 70% accuracy. The tech stack we use is Rails, Digital Ocean, AWS and SQL. The new owner does not require any specific skills however a level of technical skills are required from time to time. We had a team of sales reps about 8 months ago but currently have no employees. We have developers in Indonesia and a call/customer service team in the Philippines.
How can the future owner improve this business?
The future owner can improve the business by creating a more robust inbound marketing program. They may also look to create and implement a model which uses the most recent data. It is also possible to scale the business to reach new markets and countries. I have done little paid advertising via Google AdWords or social media so there is an opportunity to increase awareness via these avenues. For example, the new owner could implement a blog on the website to help improve SEO and organic traffic.
Why are you selling this business?My personal attempt scale this business made me realize that I am a great creator but not a great operator. A more experienced business operator could scale this business with more ease and cost efficiency.
- Evergreen Niche
- High Profit Margins
- Large Customer Database
- Scalable Business Model
- Significant IP Included
Opportunities for a new owner
- Start Selling into New Markets
- Improve Current Marketing Efforts
- Improve or Outsource Operations
Key day-to-day operations
- Managing Staff
- Email Marketing
- Brand assets
- Custom technology
- Customer databases
- Marketing materials and collateral
- Policy and Process documents
- Relevant email accounts
- Social media accounts
- Toll-free numbers
- Website files, source code and content
Post sale support
This is support provided by the seller when transitioning the business to a buyer.
About the Seller
Real Estate Consultant and Entrepreneur. Started and sold several businesses all of which are still in operation.